Evolve: 49 Counterintuitive Principles for Business

by Debashis Sarkar

Intuition —our mental shortcut for navigating the world!

But … could it also lead to blind spots? Is it possible that we might get stuck in ‘the way we've always done things’ and miss growth opportunities?

Hence Evolve!

This book is about counterintuitive thinking, about the art of questioning assumptions and embracing strategies that might seem strange at first. It is about looking beyond common sense.

Counterintuitive thinking jolts us out of comfort-zone, igniting fresh ideas that unlock hidden opportunities. It equips us to see what others miss, giving us a competitive edge through innovation and sharper decision-making.

49 Counterintuitive Principles for Business offers a practical toolkit for applying these principles in your own business. It explores research-backed and experience-tested ideas from psychology, economics, geopolitics, business, philosophy, technology and sociology, all presented in a clear and actionable way.

Result-oriented and pragmatic, it is the secret sauce you need…

430 pages, Kindle Edition

Published February 23, 2026

About the author

Debashis Sarkar is one of Asia’s leading organizational improvement experts. He is recognized globally for his thought leadership in customer-centricity and operational excellence. Over the last three decades, he has enabled myriad businesses and helped them to perform better and become profitable. He is the Managing Partner at Proliferator Advisory & Consulting, which has clients in Asia, Africa, Europe and the Middle East.