The Locker Room is Not for Sale: Why the Human Touch Always Wins

by Brian White, Frank Ciota (Foreword)

157 pages, Kindle Edition

Published February 5, 2026

Reviews

[CLM]

The goal of the book is to take Brian’s 40 years of collegiate coaching experience and translate them into universal leadership lessons. It explores how genuine connection, brotherhood (or sisterhood), and a high-trust culture benefit from human touch rather than financial interactions. He uses his experience to teach executives and coaches how to develop lasting bonds, build resilience, and establish strong team collaboration.

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