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Switch: How to Change Things When Change Is Hard by Chip Heath & Dan Heath – Change Management, Motivation & Decision-Making Guide
Switch by Chip Heath and Dan Heath is a powerful guide to understanding why change is so difficult—and how to make it stick.
Using engaging stories, real-world case studies, and behavioral psychology, the authors explain how to overcome resistance and create positive change in individuals, teams, and organizations.
The book introduces a practical framework that helps align motivation, behavior, and environment to make change easier and more sustainable.
An essential read for leaders, professionals, educators, and anyone looking to drive meaningful personal or organizational change.
Using engaging stories, real-world case studies, and behavioral psychology, the authors explain how to overcome resistance and create positive change in individuals, teams, and organizations.
The book introduces a practical framework that helps align motivation, behavior, and environment to make change easier and more sustainable.
An essential read for leaders, professionals, educators, and anyone looking to drive meaningful personal or organizational change.
304 pages, Paperback
Published June 5, 2023
About the author
Chip Heath
44 books1,496 followersChip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
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