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East-Commerce, A Journey Through China E-commerce and the Internet of Things: A Journey Through China E-commerce and the Internet of Things
China is now the biggest Internet and e-commerce market in the world, the biggest hardware producer in the world, and is poised to dominate the upcoming Internet of Things market. Written by a world-recognized authority on e-commerce and technology, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade.
Featuring hundreds of interviews with such influential companies and investors as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this groundbreaking guide gives an insider’s view of the key considerations to making lucrative investments in this powerful sector.
Firsthand accounts available nowhere else take you behind the scenes of how the e-commerce and the Internet of Things revolution is unfolding in the East and how the new business models coming out of China are bound to become global. This is why understanding how China's online market operates gives you the edge when conquering the rest of the world.
"East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia’s emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I’ve seen.”
PORTER ERISMAN, former Alibaba VP and author, Alibaba’s World.
Featuring hundreds of interviews with such influential companies and investors as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this groundbreaking guide gives an insider’s view of the key considerations to making lucrative investments in this powerful sector.
Firsthand accounts available nowhere else take you behind the scenes of how the e-commerce and the Internet of Things revolution is unfolding in the East and how the new business models coming out of China are bound to become global. This is why understanding how China's online market operates gives you the edge when conquering the rest of the world.
"East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia’s emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I’ve seen.”
PORTER ERISMAN, former Alibaba VP and author, Alibaba’s World.
143 pages, Kindle Edition
First published January 13, 2015
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June 23, 2017
Book provides general introduction to China's e-commerce landscape, it talks about business opportunities for SME's and entrepreneurs in rural areas, changing consumption behavior and habits of chinese consumers in emerging mobile economy and role of social media in promoting goods. Though there is no comparison of marketplaces and specific case studies for those who want to reach to chinese market, the book can be a starting point to get an idea of tech trends in life of consumers and learn some bits about business-consumer interactions in China.
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