Even though this book in one edition or another has been in existence for 32 years, the use of behavior technology in the workplace is still in its infancy. Since the fundamental laws of behavior don't change, those who learn to apply this technology successfully, will have a clear performance advantage over those who don't.
Fantastic book about the backdrop of team member behaviors and how to best impact them. It would be a five star book if it was not for the fact that enterprises and pure academia do not normally integrate naturally on their own. Some chapters list great concepts, but they are designed as science research projects and are thus more difficult to deploy in business enterprises.
I had to read this for my graduate program, but I wish it was mandatory reading for management everywhere. I have so many bad managers in my past that could've benefitted from the teachings in this book - which are explained plainly but without degrading the reader.
Hope the authors review this. Mistake in fourth edition revised - Chapt. 9, p77, under heading: The value of continuous reinforcement. Instead of "... even rarer at work." Should be "... even more rare at work."