The Trend Management Toolkit: A Practical Guide to the Future

by Anne Lise Kjaer

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

258 pages, Kindle Edition

First published October 16, 2014

Reviews

[Martine Delannoy · Rating 4 out of 5]

Great read to gain perspective on how trends can be used.

[Laure Tolsma · Rating 4 out of 5]

Read it for a fashion forecasting class, gives a good overview of the trend forecasting model. try to help the reader balance intuition and data by listing factors that need to be considered in forecasting.