Strategic planning is a key business tool for any company that wants to stay in control of its own future. But what exactly is meant by the term “strategic planning”? Isn’t all planning strategic? That is just one of the many questions about strategic planning that this book seeks to answer. The text begins by offering a commonly accepted definition of strategic planning and goes on to devote a chapter each to six big questions you should be able to answer if you are trying to develop a good, working strategic plan. In the process of discussing how you might answer those questions, we’ll talk about a variety of established strategic planning tools as well as some assorted tips and advice. By the end, you should have a pretty darn good idea how to formulate a solid strategic plan.
Can Akdeniz is entrepreneur, consultant and book author. He is regarded as one of the most inspiring business authors of our time. His books address an array of important business topics from general topics like productivity to more specific topics like the value of being seen as a "cool boss." In addition to running the acclaimed business blog businesshacker.co, Can has released numerous books that have collectively changed the way people think about business and achieving success.