Management is a craft - a universal discipline, the most important one of the 21st century. In this book, the leading author in the field of general management gives an overview of the principles and foundations that general management is based on. Looking far ahead into the information age, Malik explains the factors for success which can be verified both scientifically and practically.
Fredmund Malik's general management theory is system-oriented and therefore valid all over the world at any given time. It works in all areas and industries of any society, irrespective of changing trends, of national or of cultural differences. With his consistent and well-grounded alignment along the natural phenomena of complex systems - phenomena that both executives and managers have to cope with every day - Malik sets the standard for sound management in the era of knowledge.
"One of the best management books. It contains wise and exceptional ideas." WirtschaftsWoche
Actually the book deserves four stars: Malik goes into too many philosophical and political reflections at different points. Also his ego is showing too many times: 'my management system', 'my m.o.m.' And finally: too many annoying typo's that should have been filtered out.
Why five stars then?
Because I love the way Malik 'roasts' the management hypes and promotes management as a craft: effectively solving the customer's problem in a better way than competitors do.
There are many management books and theories that do the same, but none of them is so readable and to the point as Malik in this one.
Don't think it is an easy read: there are really a lot of original ideas and critical notes on management, economy and psychology, well documented and from non-anglosaxion backgrounds.
I really like the remarks on debitism: people act economically because they are obliged to because of their debts.
I also like the chapter on strategy where he clearly points out how short-sighted profit-focused actually is.
A very valuable book for everybody who is a boss or has one. A better investment than an MBA if you want to learn about the craft of management.