I have read a few of Colin Bateman's books - the genre is comedy crime and they are usually very witty and good fun, with an engaging narrative as well. However, although I enjoyed this book, it's not one of his best and I note that it's one of his earlier ones, so this may be why.
I liked the storyline - literary novelist writes trashy novel under a female pseudonym, then when it's picked up by a publisher and becomes the next big thing, has to hire a woman to impersonate him. As an author myself, I appreciated the satire revolving around being an author, the fickleness of the publishing world and the emphasis of marketability over quality. I felt, though, that the plot, which had the potential to be really funny, just became sillier and more unbelievable as the story went on. Ivan, the protagonist, is such an unlikable loser that he becomes annoying. Bateman's characters are usually unlikable losers but they also have the redeeming quality of being funny. But although Ivan delivers the occasional amusing one-liner I didn't generally find him funny.
Having said that, though, the story still kept me interested to the extent that I had to keep reading to find out what Ivan's next calamity was going to be. I found Donna, the prison escapee and author impersonator, a much more intriguing character than Ivan. And it has to be said, that Ivan comes to some realisations during the course of the narrative and emerges at the end a slightly more likable character.