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Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary.
Hard Sell is a witty exposé of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra.
With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors' offices. The result is a funny and fascinating book that will appeal to those with pharmaceutical sales experience, medical professionals, those who have tried Viagra, and any American unhappy with rising drug prices. Hard Sell will be an easy sale this season.
352 pages, Unknown Binding
First published March 1, 2005
“I need to find a way to motivate you, Jamie, because money obviously isn’t it. You do realize that most people get into sales because they want to make as much money as they can?” I shrugged. He exhaled loudly and looked around the café as if the answer was somewhere within range of our table. “I just don’t understand how you’re not blowing out your sales. Whenever I work with you, Jamie, the nurses make sure you get to see the docs, and you always give a solid detail and close them for the business, so I can’t figure out why you’re not doing better, let alone not number one.”