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WWE: The Attitude Era
Includes a FREE Stone Cold Steve Austin bottle opener! If you remember the "Attitude Era", you are probably of age for a Steve-weiser!!
When your back is against the wall, it's time to unleash a little Attitude! In the late 1990's, that's exactly what the WWE did. With its fans clamoring for something different, the competition moving in for the kill. Meanwhile, a motley crew of outlaws, oddballs and antiheroes were hell bent on blowing the doors off the status quo. It was the perfect storm, one that still shows its aftermath on the entertainment landscape.
In this cure for the common book, we breakdown the iconic Superstars, the outrageous moments, the pulse-pounding action and of course, the wanton debauchery that made up the years that will forever be held in infamy as The Attitude Era! Featuring:
- Stone Cold Steve Austin, D-Generation X, The Rock, Undertaker, Mankind, and the deep roster of WWE Superstars and Divas that defined "Attitude".
- New interviews from Stone Cold Steve Austin, Triple H, Trish Stratus and many more!
- The Top 20 matches and moments from the era.
- A retrospective on the beginning and end of the era, plus all the chaos in between.
- Stunning visuals, with full color imagery on every page, including never-before-seen photos
All other trademarks, logos and copyrights are the property of their respective owners. © 2015 WWE, Inc. All Rights Reserved.
When your back is against the wall, it's time to unleash a little Attitude! In the late 1990's, that's exactly what the WWE did. With its fans clamoring for something different, the competition moving in for the kill. Meanwhile, a motley crew of outlaws, oddballs and antiheroes were hell bent on blowing the doors off the status quo. It was the perfect storm, one that still shows its aftermath on the entertainment landscape.
In this cure for the common book, we breakdown the iconic Superstars, the outrageous moments, the pulse-pounding action and of course, the wanton debauchery that made up the years that will forever be held in infamy as The Attitude Era! Featuring:
- Stone Cold Steve Austin, D-Generation X, The Rock, Undertaker, Mankind, and the deep roster of WWE Superstars and Divas that defined "Attitude".
- New interviews from Stone Cold Steve Austin, Triple H, Trish Stratus and many more!
- The Top 20 matches and moments from the era.
- A retrospective on the beginning and end of the era, plus all the chaos in between.
- Stunning visuals, with full color imagery on every page, including never-before-seen photos
All other trademarks, logos and copyrights are the property of their respective owners. © 2015 WWE, Inc. All Rights Reserved.
- GenresSports
208 pages, Hardcover
First published May 12, 2015
About the author
Jon Robinson
8 books38 followersJon Robinson is an award-winning author and journalist whose work has appeared across media including ESPN, Sports Illustrated, GamePro, and IGN.com. He has written eight books, including Rumble Road, The Attitude Era, NXT: The Future is Now, and Creating the Mania. His book, The Ultimate Warrior: A Life Lived Forever won the IBPA Benjamin Franklin Award for Best Biography. His first YA novel, Sunshine and the Full Moon is set to release June 2021.
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Displaying 1 - 5 of 5 reviews
January 11, 2020
Brilliant book...a must for all fans of the Attitude Era...
December 13, 2015
It was interesting to revisit the Monday Night Wars again. But the problem with the book is many of the details have either been forgotten or systematically changed. For instance to Vince McMahon is quoted regarding the last Nitro as saying they were both on TNT and USA when they were doing the Shane buying WCW back and forth. However, later in the book there is a picture and it clearly shows the Titantron with TNN's logo on it. There are plenty of these errors in the book.
The other thing that annoys me is the quotes obviously taken out of context. Kurt Angle is quoted a few times in the book and since he works for TNA, they took a quote that kinda talks about what they were referring to. More horrifying are the quotes from now deceased Eddie Guerrero. They are not in context, like a quote from a promo, it is written as if he had given the author the quote.
My biggest thing was how Owen Hart was briefly mentioned. I realize this is a happy book and WWE Books doesn't want to bring people down, but Owen's death changed the industry. Safety standards for stunts were better checked and what not. So giving his death a brief mention on page 169, is terrible. It was a watershed moment in the Attitude Era, as it caused WWE (and WCW to an extent) to revisit their entire strategy as far as dangerous stunts. They restricted moves, piledrivers are banned except for Kane, Undertaker and I think Jerry Lawler (though the King I am not sure about), nobody rappelled from the ceiling anymore. I almost think that was the day wrestling started to care about their performers.
The one interesting thing is they break kayfabe through the book which is nice. Generally these types of books don't acknowledge that Hunter Hearst Helmsley is not his real name, the Undertaker is a man and whatnot. WWE is generally pretty good about keeping the wrestling kayfabe up even if that curtain has been down since the Attitude Era began.
I did enjoy the trip down memory lane, since it is a coffee table style book, not a history book, it gets three stars. As a serious historical account of the era, it gets one star. I wish it had focused a bit more on WCW's side, but I suppose it isn't a Monday Night Wars book, it is a book about the Attitude Era that WWF (yes WWF Vince, I know you want to sell the book in Europe but nobody was saying the WWE in their promos during this time) employed in the years 1996-2001 (according to the book, I'd say the end came after the nWo and Ric Flair resurfaced so more like 2004).
The other thing that annoys me is the quotes obviously taken out of context. Kurt Angle is quoted a few times in the book and since he works for TNA, they took a quote that kinda talks about what they were referring to. More horrifying are the quotes from now deceased Eddie Guerrero. They are not in context, like a quote from a promo, it is written as if he had given the author the quote.
My biggest thing was how Owen Hart was briefly mentioned. I realize this is a happy book and WWE Books doesn't want to bring people down, but Owen's death changed the industry. Safety standards for stunts were better checked and what not. So giving his death a brief mention on page 169, is terrible. It was a watershed moment in the Attitude Era, as it caused WWE (and WCW to an extent) to revisit their entire strategy as far as dangerous stunts. They restricted moves, piledrivers are banned except for Kane, Undertaker and I think Jerry Lawler (though the King I am not sure about), nobody rappelled from the ceiling anymore. I almost think that was the day wrestling started to care about their performers.
The one interesting thing is they break kayfabe through the book which is nice. Generally these types of books don't acknowledge that Hunter Hearst Helmsley is not his real name, the Undertaker is a man and whatnot. WWE is generally pretty good about keeping the wrestling kayfabe up even if that curtain has been down since the Attitude Era began.
I did enjoy the trip down memory lane, since it is a coffee table style book, not a history book, it gets three stars. As a serious historical account of the era, it gets one star. I wish it had focused a bit more on WCW's side, but I suppose it isn't a Monday Night Wars book, it is a book about the Attitude Era that WWF (yes WWF Vince, I know you want to sell the book in Europe but nobody was saying the WWE in their promos during this time) employed in the years 1996-2001 (according to the book, I'd say the end came after the nWo and Ric Flair resurfaced so more like 2004).
January 6, 2016
I'm a huge fan of the books WWE do with DK. It was an enjoyable look back at a golden age in professional wrestling. Enjoyed the road stories , wish there had been more. And maybe a bit more focus on some of the unsung heroes of that age. But it was great one to add to your collection if you're a WWE fan. Highlights all the major players , moments and matches of that astounding era. Thoroughly enjoyed it
June 13, 2015
It was an enjoyable read on the Attitude Era. Not too much new material however as a bulk of the book has been covered elsewhere. However I did enjoy the new anecdotes and the chapter on the unsung heroes of the Attitude Era.
May 14, 2015
I thought the photo quality could have been better. Less than an hours worth of text. I would have liked to know more. When you take it for what it is, wrestling is a lot of fun.
Displaying 1 - 5 of 5 reviews