DK Essential Managers: Selling is the visual guide that gives you all the know-how you need to be a more effective manager. Now newly updated with an all-new graphic approach to explaining key techniques and skills, the best-selling DK Essential Managers: Selling features:
A practical, "how-to" approach teaches you the information and skills to succeed. Step-by-step instructions, tips, checklists, and "Ask yourself" features. Tables, illustrations, "in-focus" panels, and real-life case studies. Learn to speak persuasively, enthuse your audience, and sell with confidence with DK Essential Managers: Selling.
About DK Essential Managers: The DK Essential Managers series covers a range of business and management topics and have sold more than 1.9 million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics. The handy pocket format slips easily into a briefcase or portfolio.
Dorling Kindersley (DK) is a British multinational publishing company specializing in illustrated reference books for adults and children in 62 languages. It is part of Penguin Random House, a consumer publishing company jointly owned by Bertelsmann SE & Co. KGaA and Pearson PLC. Bertelsmann owns 53% of the company and Pearson owns 47%.
Established in 1974, DK publishes a range of titles in genres including travel (including Eyewitness Travel Guides), arts and crafts, business, history, cooking, gaming, gardening, health and fitness, natural history, parenting, science and reference. They also publish books for children, toddlers and babies, covering such topics as history, the human body, animals and activities, as well as licensed properties such as LEGO, Disney and DeLiSo, licensor of the toy Sophie la Girafe. DK has offices in New York, London, Munich, New Delhi, Toronto and Melbourne.
It had great points, and was very colorful and fun. The only thing was that it was very distracting. There's little blurbs and infographics surrounding each of the pages, and that made it very hard for me to read. I couldn't decide which blurb to read first, and would forget which ones I've already read. Not a whole lot of text per page in actual paragraph form, mostly just little graphics and blurbs throughout each of the pages. Because that was so distracting to me, I couldn't even finish the book.