Motion Graphics: Principles and Practices from the Ground Up

by Ian Crook, Peter Beare

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.

Motion Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.

200 pages, Paperback

First published February 11, 2016

Reviews

[Lauren · Rating 4 out of 5]

Had to read this book for my intro to digital animation class. I felt I learned a lot from it and got some good information to help me along with no knowledge I previously had on digital animation.

[Kaylee Prunty · Rating 2 out of 5]

I feel like a book on digital tools shouldn't be in print... Just saying.