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India Reloaded: Inside India’s Resurgent Consumer Market
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
198 pages, Hardcover
First published July 16, 2015
21 people are currently reading
341 people want to read
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Displaying 1 - 17 of 17 reviews
June 10, 2020
This book was written in 2015 and a lot of things have changed in the consumer world in India. However, a very good book explaining the mindset of consumers. This book should serve as one of the reference books for Marketing Management students as it contains several examples with data on success and failures in fields ranging from retail to ecommerce to bollywood.
January 31, 2016
The review is here---
https://thebestwhattoreads.wordpress....
Completed it today. My sister who never touches a book if its not compulsory, is reading it.
So you understand...
https://thebestwhattoreads.wordpress....
Completed it today. My sister who never touches a book if its not compulsory, is reading it.
So you understand...
April 3, 2022
It's mirror of the Indian economy and demography.
Every example is several times compared with the contemporary films from bollywood, but it connects you to the actual world around you.
Last 100pages are really thought provoking.
Every example is several times compared with the contemporary films from bollywood, but it connects you to the actual world around you.
Last 100pages are really thought provoking.
October 4, 2015
India Reloaded by Dheeraj Sinha is a good read for anyone trying to understand the psychology and related motivations of the Indian consumer. The book will definitely be more useful to the business decision makers who are new to India. For Indian Marketers this book tells nothing new - it just brings out the facts that are deep rooted in our subconscious, just that we tend to pay little heed to them when we wear a marketer's hat.
Chapters 1-3 are definitely very interesting, however chapter 4 onwards the same concepts are reiterated to such an extent that reading those chapters becomes a drag.
The book is filled with examples that explain the consumers mindset really well. However, I would have loved had more of these examples been drawn from the board rooms than from Bollywood and politics. Agreed, that cricket, movies and politics do reflect the mindset of the Indian consumers but still brands that rode the trends or even those that were misled should have been discussed more.
Keeping the book's its flaws aside, Dheeraj still deserves an applause for being one of the very few writers who attempt to give us books on consumer behavior that we can relate to. Indian examples are any day better than out of context foreign examples.
Chapters 1-3 are definitely very interesting, however chapter 4 onwards the same concepts are reiterated to such an extent that reading those chapters becomes a drag.
The book is filled with examples that explain the consumers mindset really well. However, I would have loved had more of these examples been drawn from the board rooms than from Bollywood and politics. Agreed, that cricket, movies and politics do reflect the mindset of the Indian consumers but still brands that rode the trends or even those that were misled should have been discussed more.
Keeping the book's its flaws aside, Dheeraj still deserves an applause for being one of the very few writers who attempt to give us books on consumer behavior that we can relate to. Indian examples are any day better than out of context foreign examples.
May 14, 2016
Crisp and Informative!
March 12, 2025
Empecé a trabajar con India recientemente y, a pesar de ser un libro que se escribió hace diez años, te da una perspectiva de diferentes aspectos sociales, políticos, económicos y de hábitos de consumo de los indios, más enfocado desde su liberación económica en 1991. Además incluye ejemplos de diferentes industrias.
August 16, 2018
Amazing book which reveals the current happenings of the Indian consumer market. The author highlights the sentiment of the present Indian market, and helps the reader formulate a general consensus about the same.
June 30, 2020
Good View on Indian Society
Gives a good view in time of Indian society. Covered from deep cultural, economic and political perspectives, gives a good insight into psyche of young Indians.
Gives a good view in time of Indian society. Covered from deep cultural, economic and political perspectives, gives a good insight into psyche of young Indians.
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January 19, 2021A glimpse of India on a wider level. Beautiful.
July 15, 2020
Aah, finally an interesting read! Now, there are books dedicated on marketing or business, but this one is a pretty nice amalgamation of both. The book explores the difference in what Indian consumers really wanted in comparison to what their aspirations are perceived to be.
The book is a mixed bag wherein few chapters give you really nice insights on how Indian consumers think be it with respect to belief in conglomerates, success narrative sold by media or the lack of consideration for paid service. While at the same time, some chapters feel like a drag and could've been edited better.
Nevertheless, I really liked how Dheeraj explained the evolution of multiple industries through a case study approach which keeps you hooked. Even though you know about it from first hand experience, but you enjoy the ways things connect. It's a bit out of date (considering it was publishing in 2015) but if you can look past that it's a good read!
The book is a mixed bag wherein few chapters give you really nice insights on how Indian consumers think be it with respect to belief in conglomerates, success narrative sold by media or the lack of consideration for paid service. While at the same time, some chapters feel like a drag and could've been edited better.
Nevertheless, I really liked how Dheeraj explained the evolution of multiple industries through a case study approach which keeps you hooked. Even though you know about it from first hand experience, but you enjoy the ways things connect. It's a bit out of date (considering it was publishing in 2015) but if you can look past that it's a good read!
March 6, 2017
History of Indians Brand
March 8, 2016
India Reloaded by Dheeraj Sinha revisits Indian subcontinent as a resurgent consumer market. India, as is known to all of is considered a very hot and potentially viable market for almost all the brands including the local (non-brands) national and the internationals as well. Numerous studies and reports have projected a dream that seems to be an up-hill task only after taking a dive but how is it possible? What went wrong? Were these report findings influenced by some non-interested parties?
Well, the introspection can land us into several such kinds of questions but only rarely an attempt is made to sort and find an actionable answer or say, a solution that provides us with some clarity of the thoughts and processes. This book is another attempt by an acclaimed author. He is an experienced personality in marketing industry, especially in Indian context. With this book, he attempts to clear the air and the misconceptions or technically saying rephrases the report findings and provides a clear demarcation of Indian consumer based on several factors which organizations take into consideration while speculating their entry.
I recommend this book especially for those who wish to understand the ‘Indians’ as a market and not India. Without using any heavy technical jargons and confusing statements laden with huge numerical, he RELOADS his readership with a better understanding about how it works outside the chambers and printed reports! Students, experts, professionals, researchers, analysts and the list might go on…this book serves as an entry tool to Indians as a marketable opportunity. To be specific, I, STRONGLY recommend this book for the decision-makers and stake-holders across globe that are eyeing on India but are driven by numbers only. Sometimes, you need to go beyond numbers!!!
Source: https://booksnewsindia.wordpress.com/...
Well, the introspection can land us into several such kinds of questions but only rarely an attempt is made to sort and find an actionable answer or say, a solution that provides us with some clarity of the thoughts and processes. This book is another attempt by an acclaimed author. He is an experienced personality in marketing industry, especially in Indian context. With this book, he attempts to clear the air and the misconceptions or technically saying rephrases the report findings and provides a clear demarcation of Indian consumer based on several factors which organizations take into consideration while speculating their entry.
I recommend this book especially for those who wish to understand the ‘Indians’ as a market and not India. Without using any heavy technical jargons and confusing statements laden with huge numerical, he RELOADS his readership with a better understanding about how it works outside the chambers and printed reports! Students, experts, professionals, researchers, analysts and the list might go on…this book serves as an entry tool to Indians as a marketable opportunity. To be specific, I, STRONGLY recommend this book for the decision-makers and stake-holders across globe that are eyeing on India but are driven by numbers only. Sometimes, you need to go beyond numbers!!!
Source: https://booksnewsindia.wordpress.com/...
December 3, 2015
When you live in India that Dheeraj Sinha talks about in his book ‘India Reloaded’, it is easy to smile, frown and discard what is being said. A commoner soaks in the ambience on day-to-day basis. He is naturally inert and blind to the trends, events and changes Dheeraj refers and brings alive. But to many Indian marketers the ideas may not be new. These are the things, the marketer believe he has been exploiting. Thus the book lands in the same shelf that has ‘what they don’t teach you at Harvard business school’. It is a good read overall and may even help you paraphrase your meandering thoughts. Like the chapter on ‘Why do Indian’s like standing in the longest queues’ helped me rephrase an old argument to one of my clients.
to read more http://sanjeevkotnala.com/reload/
to read more http://sanjeevkotnala.com/reload/
November 9, 2015
Starts as a good book where an ad man talks about consumers, brands and Indian society. The first few chapters are great. By the time we reach the last 3 chapters, it becomes a 'serious' discourse on Indian economy and Politics.
December 25, 2015
The book started on a promising note. But soon it changed course from consumer insight to social commentary which was disappointing. Overall it has few diamonds scattered on its riverbed if you mind to take a dip.
August 6, 2016
After first few chapters there remains nothing new to know about the Indian consumers. This book is based on the fact that the consumers and their tastes changes with the time. The best thing about this book is the cover. It shows an Indian sadhu taking his selfie.
December 29, 2015
Based on a lot of anecdotal/news references. Would have preferred more data oriented approach.
Displaying 1 - 17 of 17 reviews