I was really excited to read this book. I’ve been consuming as many resources on sales and sales management that I can get my hands on. When I saw the premise of this book I ordered it immediately.
The format of this book bothered me the most. Almost every page is made up of paragraphs that consist of one sentence, two sentences, three sentences. On top of that there is a double space between paragraphs. Most pages would average 40-50 words maximum. In fact, if the paragraphs were constructed properly with normal spacing, the entire content of the book could likely be condensed from over two hundred pages down to forty pages.
If you were to skip through the first three quarters of the book and only read the conclusion and appendices you would still have a good grasp on the teachings it presents. Essentially it repeats itself for the first 180 pages.
Unfortunately, the content of the book could be summed up in three statements:
Don’t cancel your coaching sessions
Don’t step in to rescue a deal
Block your calendar and enforce it - don’t get caught up in non-management activities
Does it have meaningful and useful content? Yes. Does it remind us of the most important duties of sales management? Yes. Should we all put these into practice? Absolutely.
Was it worth the $38 AUD I paid? No. I could’ve easily got the same content for free from multiple sales training newsletters or podcasts.
My opinion is that this should have been released as a free blog, not a book.
I have led national sales teams for many years and have seen firsthand how even strong managers can drift from leading to reacting when pressure builds. They jump into deals, solve problems themselves, and stay busy, but coaching cadence slips and accountability becomes inconsistent.
That is why Focused by Steven Rosen resonates.
This is not a motivational book filled with theory. It is a practical guide to leadership discipline, coaching, pipeline rigor, and maintaining clear standards inside a sales organization.
Steven draws on decades of experience working with sales leaders, and it shows. The ideas are straightforward, applicable, and grounded in real-world leadership.
If you lead a sales team or manage other leaders, this book is well worth reading. It is a strong reminder that consistent leadership and coaching are what ultimately drive results.
This Book is A Must Read Sales Leadership Resource
This is a one of a kind book that I wish I had 44 years ago when I started my sales career. It would have saved me from learning these lessons the hard way. It deeply delves into standards, drift, rescue and creating a structure that protects growth for companies, their sales leaders and their salespeople. Don’t walk Run to buy this book and most importantly follow Steven’s roadmap for success.