Explainable: Why AI Recommends Some Brands & Ignores Others

by Jarred Smith

Genres: Artificial Intelligence

143 pages, Kindle Edition

Published February 25, 2026

Reviews

[Lynda Bronkowski]

I've been doing SEO for about eight years and kept feeling like I was half a step behind on the AI search stuff. Every article I read was either a panicked hot take or a 6,000-word breakdown that made my eyes glaze over. Jarred Smith's book is the first one I've read that just tells you what's going on and what to do about it. The three-question filter alone changed how I brief my content team. Worth the price just for that chapter. Explainable: Why AI Recommends Some Brands & Ignores Others

[Lynda Bronkowski · Rating 5 out of 5]

I've been doing SEO for about eight years and kept feeling like I was half a step behind on the AI search stuff. Every article I read was either a panicked hot take or a 6,000 word breakdown that made my eyes glaze over. Jarred Smith's book is the first one I've read that just tells you what's going on and what to do about it. The three question filter alone changed how I brief my content team. Worth the price just for that chapter. Highly recommend to anyone that needs direction when it comes to AI brand visibility and search.