Future Words: A Non-Obvious Glossary of Terms That Don't Exist

by Rohit Bhargava, Henry Coutinho-Mason

140 pages, Hardcover

Expected publication October 20, 2026

About the author

Rohit Bhargava is a leading authority on marketing, trends and innovation. He is the founder of the Non-Obvious Company and is widely considered one of the most entertaining and original keynote speakers on marketing disruption and innovation in the world. He is the #1 WSJ and USA TODAY bestselling author of eight books on topics as wide ranging as the future of business, building a human brand with personality, and how to create a more diverse and inclusive world. Rohit is an Adjunct Professor at Georgetown University and writes a monthly column for GQ Brazil. He is married and lives with his wife and two boys in the Washington DC area, loves the Olympics and actively hates cauliflower.

Reviews

[Steve · Rating 5 out of 5]

Entertaining, informative and insightful

I thought that the book was very clever. I tried keeping track of my favourite words, but there were just too many. I also liked the structure of the entries: an explanation of how the word was developed, the definition of the word, and a usage example. And parts of books I usually just gloss over such as the colophon and acknowledgment were worth reading, as was the backstory. This book was entertaining, informative and insightful; well worth reading. Thank you to Edelweiss and Simon & Schuster for the digital review copy.