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The 5 P Approach to Copy that Crushes It
This ebook is included in the course The Strategy of Content Marketing, available at Coursera.
- GenresNonfiction
43 pages, ebook
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Displaying 1 - 4 of 4 reviews
May 12, 2017
The book provides a general understanding of what copywriting is, what impact it must have, and what I, a beginner copywriter, need to do. It also includes some insights into how a piece that "nails it" is like, pretty much like tips to keep in mind when creating a written piece.
However, some parts seemed vague to me and others lacked descriptive examples. For instance, I still don't fully understand what (premise) means in the writer's context. Is it the way I should write my piece? Like the content has to be unpredictable, authentic, tangible, and credible? Is it only the headline of the piece? Or is it the story that, somehow, I will be telling through my piece?
And what's the difference between the elements of the premise and its 5P structure? Aren't they the same thing?
That's one thing.
There's also, according to the writer, a lot to do and pay attention to in copywriting but as I mentioned earlier, some parts lacked tangible examples. For instance, as a content creator, I have know and understand (what people admire) and the only way to do this is to research. Still, he doesn't mention how I should do that research? Will googling something like "what people want from the next iPhone" work.
Apart from that, the book seems like more of theory talk than practices to apply. Some parts revolved around the exact same points and other parts were repeated. It can be briefed in two pages.
However, some parts seemed vague to me and others lacked descriptive examples. For instance, I still don't fully understand what (premise) means in the writer's context. Is it the way I should write my piece? Like the content has to be unpredictable, authentic, tangible, and credible? Is it only the headline of the piece? Or is it the story that, somehow, I will be telling through my piece?
And what's the difference between the elements of the premise and its 5P structure? Aren't they the same thing?
That's one thing.
There's also, according to the writer, a lot to do and pay attention to in copywriting but as I mentioned earlier, some parts lacked tangible examples. For instance, as a content creator, I have know and understand (what people admire) and the only way to do this is to research. Still, he doesn't mention how I should do that research? Will googling something like "what people want from the next iPhone" work.
Apart from that, the book seems like more of theory talk than practices to apply. Some parts revolved around the exact same points and other parts were repeated. It can be briefed in two pages.
November 29, 2020
This ebook is very helpful for those starting to study about copywriting and marketing strategies for online writing content. The ebook has real examples of persuasive campains and good premises behind them.
It really remembered me of subjects that I studied in college for my Marketing Degree.
It really remembered me of subjects that I studied in college for my Marketing Degree.
January 8, 2017
كتيّب صغير عن خطوات كتابة اعلان ناجح و ملفت للانتباه..
August 9, 2018
This 43-page ebook by Copyblogger introduces a set of core concepts behind their copywriting methodology and absolutely "crushed it" for me. I've been writing copy for several years (a few, if we want to pare things down to actual working time) and found "The 5 P Approach" to be a real stroke of luck in the confirmation domain of my psyche.
Recently, I've changed approach in some of my 'pretargeting' efforts in a way that involves more exposure risk than I'd been willing to take before, or believed would be smart. Unfortunately, fear of alienating half a population can freeze you into some tight spaces, and I appreciate being redirected . . . back again to a more familiar mindset. I'd been veering off track in a way that wasn't necessary.
Like an unexpected, karmic answer, Copyblogger confirmed my decision when I hadn't realized I was looking for that support . . . which in turn confirms that I have a lot of work to do yet in realizing some of my best goals.
An experienced or schooled marketer will find the comforting familiarity of industry speak and fresh tips while, perhaps, also a refreshed point of view. All readers will enjoy the digestible, entertaining case studies presented. After all, who doesn't love the best and most memorable ads?! For many of us, half the fun of Superbowl is in watching the first-aired, fun advertisements.
Anyone new to the world of marketing, or sales, absolutely can consider this book a reasonable investment of the short time it takes to receive the message.
Recently, I've changed approach in some of my 'pretargeting' efforts in a way that involves more exposure risk than I'd been willing to take before, or believed would be smart. Unfortunately, fear of alienating half a population can freeze you into some tight spaces, and I appreciate being redirected . . . back again to a more familiar mindset. I'd been veering off track in a way that wasn't necessary.
Like an unexpected, karmic answer, Copyblogger confirmed my decision when I hadn't realized I was looking for that support . . . which in turn confirms that I have a lot of work to do yet in realizing some of my best goals.
An experienced or schooled marketer will find the comforting familiarity of industry speak and fresh tips while, perhaps, also a refreshed point of view. All readers will enjoy the digestible, entertaining case studies presented. After all, who doesn't love the best and most memorable ads?! For many of us, half the fun of Superbowl is in watching the first-aired, fun advertisements.
Anyone new to the world of marketing, or sales, absolutely can consider this book a reasonable investment of the short time it takes to receive the message.
Displaying 1 - 4 of 4 reviews