What do you think?
Rate this book
Summary: What Great Salespeople Do: Review and Analysis of Bosworth and Zoldan's Book
The must-read summary of Michael Bosworth and Ben Zoldan's "What Great Salespeople The Science of Selling Through Emotional Connection and the Power of Story". This complete summary of the ideas from Michael Bosworth and Ben Zoldan's book "What Great Salespeople Do" shows how the best salespeople are experts in the art of creating emotional connections with their buyers and telling them stories. The authors share their best strategies on how to connect with customers and build an inventory of powerful stories that you can use during sales to influence decisions. By learning about the importance of emotion in the decision-making process, you can discover how to use this to your advantage during a sales situation.Added-value of this • Save time • Understand the key concepts • Expand your selling skillsTo learn more, read "What Great Salespeople Do" and become an expert at using emotions and stories to make a sale every time.
42 pages, Kindle Edition
First published November 12, 2014
6 people are currently reading
41 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
March 4, 2023
Why (Not) to read this book (Target Audience)
This book has a great and simplified system that helps in creating a compelling story.
How this book changed my daily live (Takeaways)
Using cards to create the story Arc:
1. The point of the story (yellow)
2. The story’s resolution (red)
3. The story’s setting (green)
4. The story’s complication (white)
5. The story’s turning point (blue)
Spoiler Alerts (Highlights)
Consider the Chinese character for listening—it tells us a lot about what listening really is.
The first thing to note is that the symbol comprises much more than just hearing words (ear). Listening also involves the eyes, the heart, and undivided attention. The last feature of the symbol—king—connotes the idea that when truly listening to someone, we treat that person like royalty.
This book has a great and simplified system that helps in creating a compelling story.
How this book changed my daily live (Takeaways)
Using cards to create the story Arc:
1. The point of the story (yellow)
2. The story’s resolution (red)
3. The story’s setting (green)
4. The story’s complication (white)
5. The story’s turning point (blue)
Spoiler Alerts (Highlights)
Consider the Chinese character for listening—it tells us a lot about what listening really is.
The first thing to note is that the symbol comprises much more than just hearing words (ear). Listening also involves the eyes, the heart, and undivided attention. The last feature of the symbol—king—connotes the idea that when truly listening to someone, we treat that person like royalty.
January 12, 2016
Great book. Different and more effective way to sell.
Displaying 1 - 2 of 2 reviews