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Do The Thing: A Science-Backed Process To Help You Take Action Even When Motivation Fails And Life Gets Messy
Motivation is unreliable. Life is unpredictable. Your behavior-change strategy needs to work anyway.
In Do The Thing, Erin Laverone delivers a science-backed, empathetic approach to taking action when motivation fails and circumstances aren’t ideal. Drawing on behavioral science and nearly two decades of coaching experience across 25 countries, this book helps you stop fighting human nature and start working with it.
Rather than relying on willpower or rigid routines, Do The Thing teaches you how to design habits that adapt to your real life and keep going when things get hard.
Inside, you’ll learn how
Understand why willpower and “trying harder” keep failingDesign habits that fit your environment and energyReduce friction instead of relying on motivationExperiment, adjust, and keep taking action over timeStop blaming yourself and start coaching yourselfBuild sustainable behavior change without shame or perfectionism
Perfect for readers of Atomic Habits by James Clear and Tiny Habits by BJ Fogg, Do The Thing gives you the tools to act no matter how messy life gets. If you want a practical, human-centered way to follow through, grab a copy today.
In Do The Thing, Erin Laverone delivers a science-backed, empathetic approach to taking action when motivation fails and circumstances aren’t ideal. Drawing on behavioral science and nearly two decades of coaching experience across 25 countries, this book helps you stop fighting human nature and start working with it.
Rather than relying on willpower or rigid routines, Do The Thing teaches you how to design habits that adapt to your real life and keep going when things get hard.
Inside, you’ll learn how
Understand why willpower and “trying harder” keep failingDesign habits that fit your environment and energyReduce friction instead of relying on motivationExperiment, adjust, and keep taking action over timeStop blaming yourself and start coaching yourselfBuild sustainable behavior change without shame or perfectionism
Perfect for readers of Atomic Habits by James Clear and Tiny Habits by BJ Fogg, Do The Thing gives you the tools to act no matter how messy life gets. If you want a practical, human-centered way to follow through, grab a copy today.
232 pages, Kindle Edition
Published April 14, 2026
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Displaying 1 - 5 of 5 reviews
April 15, 2026
As someone steeped in self-help culture and having read countless books on the topic, this book exceeds all expectations! It is laid out in a way that builds upon the most crucial factors related to building long-lasting and effective habits. I appreciate how concepts are introduced defined and explained in such an understandable way. The order in which ideas are introduced makes the habit building process appear seamless and makes so much sense. I personally have used the strategies in this book to build my own habits and especially manage setbacks that come with living life and having a busy schedule. I recommend this book if you're feeling stuck or even considering to give habit change another try? I know it can be hard to start again after "failed" attempts but learning the strategies in this book will help you move past that with greater ease. The important part is that you start again and I hope you let this book be your guide!
March 31, 2026
Just started to read! Easy and digestible read on how to make small steps to big changes. It also comes with the PDF of Action Prompts. Would be helpful to anyone struggling to start and thinking changing behavior has to be painful, it doesn't have to according to this process.
June 12, 2026
Finally a book that teaches you how to efficiently and effectively change your behavior with a robust, yet flexible science-backed process. It’s empathetic and yet helps you learn how to take control of your environments and bridge the gap between intention and action.
June 16, 2026
Really a special piece of work. Its tone is approachable while providing an extensive base of knowledge in behavioral science. A great resource for anyone trying to make changes in their life.
June 13, 2026
I just finished part one and, “Wow!” I’ve already improved my exercise habits and am ready to improve some workplace habits I’ve struggled with for years.
“Do The Thing” feels like you’re sitting across from that friend who’s always doing the things you want to do, saying, “Teach me your ways!” And their face lights up, they roll up their sleeves, pull out the white board, and start teaching. Turns out, your friend, who already loves and supports you, is a great teacher (magician, really) who turns what has always seemed confusing and overwhelming into simple and approachable.
Erin is that friend, teaching you how to do the things you’ve always wanted to do. Free from judgement, shame, and superiority. Her lessons stoke curiosity, inspiration, and motivation to do anything you want.
“Do The Thing” feels like you’re sitting across from that friend who’s always doing the things you want to do, saying, “Teach me your ways!” And their face lights up, they roll up their sleeves, pull out the white board, and start teaching. Turns out, your friend, who already loves and supports you, is a great teacher (magician, really) who turns what has always seemed confusing and overwhelming into simple and approachable.
Erin is that friend, teaching you how to do the things you’ve always wanted to do. Free from judgement, shame, and superiority. Her lessons stoke curiosity, inspiration, and motivation to do anything you want.
Displaying 1 - 5 of 5 reviews