One Billion Shoppers: After the Meltdown--Asia's Consuming Passions and Future Market Trends

by Paul French

By the year 2000, Asians will constitute over half the world's population, including one billion people with purchasing power on-par with their middle-class counterparts in North American and Western Europe.

308 pages, Hardcover

First published September 1, 1998

About the author

Paul French has been based in Shanghai for many years as Chief China Representative of research and analysis consultancy Access Asia. He is a regular commentator of China and North East Asia on the international media. He is the author of a number of previous books including the well-received North Korea: The Paranoid Pensinsula for Zed Books.