Next Now: Trends for the Future

by Marian Salzman, Ira Matathia

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

320 pages, Paperback

First published January 1, 2006

About the author

Marian Salzman has worked at the leading edge of advertising, public relations, and technology for more than three decades. Since co-founding the world’s first online market research company, she has served as a communications executive at companies in the United States and Europe. Her annual forecasting report on the coming year’s trends, released each November, garners global media attention. A graduate of Brown University and the recipient of numerous awards, Marian Salzman lives in Connecticut and Switzerland.

Reviews

[Katie · Rating 3 out of 5]

Quite a US focused book, but valuable for all that. The authors point out some world trends that we might be missing being UK centric and there is a lot more about marketing/consumption than any other future trends. Not the remarkable vision I had hoped for but perhaps they were burned by their last book not being quite on the nail.
Useful but no oracle.

[Todd · Rating 1 out of 5]

I hate books that don't cite anything as evidence of their predictions. I can guess as good as anyone. But what really annoys me is the creation of new terms, just to sound cool. Chindia! Come on. It just doesn't work.

[Ridwan · Rating 2 out of 5]

A periphery vision on the future issues and circumstances.