Why are some companies and people more influential, profitable and charismatic than others? Through his studies, author Simon Sinek found these people think, act and communicate in the same way. These stand-out people operate on a different level to everyone else. They are able to inspire people and build armies of followers. They know how to lead with authenticity. They are motivated by a deeper emotional drive than most. They are successful because they started with why. A Book Summary In today’s busy world it can be hard to find the time to sit down and read a complete book. This book summary presents just the most important and impactful ideas discussed in 'Start With Why' but removes the padding that publishers require their authors to add. You are left with a summary that will provide all of the core benefits of reading the full book but without the time commitment. Book Synopsis In 'Start With Why' author Simon Sinek explains a simple concept. How by focusing on your personal WHY you can inspire and motivate yourself and others to greatness. He explains that all the truly great companies have a clear sense of WHY that permeates through their organization and influences everything they do. He shows how the great leaders will find people who share their values and beliefs and inspire these people to help turn their ideas into reality. He explains why a company's WHY, HOW and WHAT must be aligned. In the end he demonstrates that to find greatness you must start with why. The Author Simon Sinek works with leaders and organizations to teach them how to inspire people. He has worked with Pentagon staff, Hollywood's most famous, members of Congress, foreign ambassadors, Microsoft and 3M, just to name a few. Simon's books 'Leaders Eat Last' and 'Start With Why' are frequently quoted by national publications.