Does Your Content Work?: Why Evaluate Your Content and How to Start

by Colleen Jones

You know that web content is the text, images, audio, and video in your website or web application—but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluation as a constant assessment of how well your content meets your goals. In this book, content strategist and user experience expert Colleen Jones explains the essential process of evaluating whether your web content is working. Follow along and you   Learn how investing time and effort in evaluating your content pays off in tangible ways. Explore the top three action items to evaluate your content’s asking specific questions, getting access to analytics, and launching a content-focused survey. Walk through the content evaluation asking questions based on your goals, getting answers with the right data mix, and interpreting and acting on the answers. "Improving content quality in large organizations can feel like an uphill battle against processes, data, and operational silos. How, for instance, do you show business partners you’re “getting content done” while affording your creative teams the perspective they need to do content right? With the prioritized, action-oriented methods she’s laid out in Does Your Content Work?, Colleen Jones simplifies the science of content evaluation in ways that enable the art of content to thrive." —Aaron Burgess, UX Content Director, PayPal  

71 pages, Kindle Edition

First published January 1, 2014

About the author

A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she advised or trained hundreds of the world's leading organizations to become Jedi Masters of digital content, including 6 of the Fortune 50, 5 of the largest U.S. web properties, 3 of the largest nonprofits, and 3 of the most trusted U.S. government agencies. She also is the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year.

A passionate entrepreneur, Colleen led Content Science to develop the innovative content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications through Content Science Academy. These products are still empowering brands from American Cancer Society to AT&T to make content an influential force in accomplishing their goals.

Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by Society of Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations. Colleen is a member of Mensa and an active supporter of women in technology. Colleen speaks at conferences and corporate events around the world, from San Francisco to Sydney.

Reviews

[Marcus Österberg · Rating 3 out of 5]

Bra introduktion till hur man knyter an innehållet på en webbplats till de mål verksamheten har, samt hur man utvärderar det hela.