The Perfect Package: How to Add Value Through Graphic Design

by Catharine M. Fishel

The Perfect Package is a visual presentation of 25 graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself. This book examines in detail the design elements that make these products and services desirable to the consumer and illustrates why and how these design stand out against the competition. Eye-catching images and in-depth text illustrate and analyze the concept and creative process behind each project. Each project selected boasts graphics, marketing or packaging so unique and so different that they have taken on a life of their own, apart from the products they were designed to contain or promote. They have become iconic in the hearts of the consumer.

Genres: Design

160 pages, Paperback

First published November 1, 2000

Reviews

[Duke Revard]

Published in 2000 and dated. This reads like a recent history of web, print and merchandising design. The examples provided, now 18 year later, highlight the significant advance in graphic design over the past two decades.