Competitive Edge: Transforming Your Home & Maximizing Profits Through Real World Home Staging Cases.

by Kristy Morrison

Competitive Edge is an extremely comprehensive book, covering all of the important aspects of home staging and is a must read particularly for anyone looking to gain their “competitive edge” when selling their greatest asset. Kristy does a wonderful job of making this an easy read by offering fun real world examples, step by step tips, and case studies that help to clear up any misconceptions you may have about staging. This book educates you on the various options available to home sellers, and offers great advice on selling and marketing in a variety of real estate markets. Selling real estate has become fast paced with ever changing strategies required to ensure top dollar, this book provides that valuable insight into the thought process of the almighty buyer. This is a well-written book by an internationally recognized home staging professional simply looking to give you the upper hand when selling what could be your most valuable asset.

Kindle Edition

First published September 21, 2014

About the author

Kristy Morrison was born and raised in Ottawa Ontario. Originally starting out with a career as a Veterinary Technician, Kristy & her husband bought their first home that quickly turned into the worst financial investment they have ever made. As outlined in her first book "Competitive Edge" Kristy shows how she went from turmoil to successful business through the Competitive Edge of Home Staging prior to sale.

Since learning that expensive mistake Kristy has created an award winning home staging company Capital Home Staging & Design which eventually allowed her to compile and create proven examples of home staging transformations outlined in her book.