Win By 100: Lead With Confidence. Win Without Ego. Powered by the MADE System.

by T.J. Holloway

289 pages, Kindle Edition

Published March 23, 2026

Reviews

[Brynne Hanna]

Exceptional Leadership Book

This book serves as an invaluable resource for aspiring leaders seeking to enhance their leadership skills. It provides a straightforward and practical approach to effective leadership, emphasizing the critical principle of self-leadership as the foundation for successfully guiding and inspiring others. The text offers clear, actionable insights that demonstrate how personal growth and self-awareness are essential prerequisites for becoming an impactful and influential leader in any professional environment.

[Rob Pontau]

This isn't your typical feel-good leadership book; Win By 100 by T.J. Holloway is a mirror that forces you to take a hard look at your own habits. TJ shares deeply personal stories, from his time as a social worker to his observations of high-performing CEOs, to illustrate that true leadership will make you bleed and demands sacrifice. The chapter on shifting your mindset from 'I have to' to 'I get to' completely changed my perspective on daily challenges. If you struggle with execution or fear of failure, the book's actionable tools, like the Declaration Worksheet and the 20 MADE Leadership Traits, will help you get unstuck and hold yourself accountable. It’s a powerful read that reminds you that you don't rise to the level of your dreams; you rise to the level of your consistency

[Brynne Hanna]

If you’re looking for a leadership book grounded in experience and accountability, this one delivers. Win By 100 is a step‑by‑step guide built around TJ’s MADE model and focuses on personal accountability as leaders.

This isn’t just words on a page—it’s a challenge to do the work and make it actionable. For anyone looking to strengthen their leadership skills, this is an excellent read, and I highly recommend picking it up

[Darren Large]

With Win by 100, TJ Holloway has done an exceptional job helping you to grow as a leader through the MADE System. Anyone who is looking to develop themselves or those that they work with, should consider picking up this book.

[Amberlynn Esperanza]

Win by 100 gave me chills & laughs!

I had the chance to learn from TJ Hallowell early in my career while working my way up at a bank from customer service into leadership roles. At the time, I struggled with social anxiety, and his teachings helped me build real confidence. Reading this book felt like reconnecting with that version of myself again.

What I love most is that this isn’t about “hollow wins.” It’s about leading without losing yourself. One line that stuck with me:
“If success costs you your integrity, then it’s not success—it’s just a more expensive failure.”

The ABCD model is simple but powerful, and the reminder that you control how you show up—not what others think—really hit home. The focus on consistency and just showing up every day was exactly what I needed, especially during a career transition.

This book is motivating, real, and honestly refreshing. It reminded me that growth isn’t about being perfect—it’s about staying grounded, pushing through doubt, and becoming the next version of yourself.

Highly recommend if you’re a in a leadership role, rebuilding confidence, or stepping into something new!

[Reader]

Win by 100 by TJ Holloway truly stands out as a leadership book that is both practical and inspiring. His approach to leadership is clear and impactful, and his MADE model is spot on—it provides a framework that leaders at any level can apply immediately. Having also attended TJ’s training sessions in person, I can say every session leaves me growing—not just as a leader, but as a person—and I always walk away more engaged, more intentional, and genuinely inspired to lead better.
The impact of his methods is real. My workplace has seen such value in TJ’s leadership philosophy that they’ve invested in his training sessions and provided copies of Win by 100 to members of leadership. That alone speaks volumes about how effective and practical his teachings are in a real-world setting.
I was fortunate to receive this book through my work, and I feel truly grateful for the opportunity to continue growing through TJ’s insights. If you’re serious about becoming a more effective, intentional, and inspiring leader—or even just want to become a better person—this book is absolutely worth your time.
~Missy HCB

[Paul Bradbury]

T.J. Holloway’s Win By 100 is a refreshing, high-impact blueprint for any leader tired of "playing small" and ready to cultivate a high-performance environment. Drawing from my own personal experience in leadership, the book’s core philosophy resonates deeply: it validates the drive to win while providing a clear, actionable plan to deliver a winning culture without sacrificing integrity. Through the MADE System—Motivation, Assessment, Declaration, and Execution—Holloway moves beyond theoretical "feel-good" advice to offer a pragmatic framework for building resilient teams and achieving consistent progress under pressure. By emphasizing that true victory is rooted in character and service, this book serves as an essential guide for those committed to leading with purpose and driving their organizations to come out on top.

[Nikki]

I was fortunate enough to participate in one of TJ Hallowell’s leadership programs, and it was one of the most impactful experiences of my career. I walked away not only a better leader, but a better person.

His book, Win By 100, brings those same lessons to life. The “MADE” framework is powerful, and the messages throughout encourage a deeper level of self-awareness while pushing you to lead more intentionally and elevate those around you.

This is a must-read for leaders deeply committed to reflection and growth—both in themselves and in their teams. It offers a clear, practical approach to leading with purpose, holding yourself to a higher standard, and bringing out the best in the people around you. A formula that when executed, will surely keep you winning.

[Joshua Devou]

This book is essential reading for anyone who is, or aspires to be a leader. “Win By 100” is immediately approachable, practical and offers key insights into how high-performance leadership happens.

Having known TJ for over a decade, this book is a culmination of what he’s lived and furthers his mission to help others be their best selves. Whether you manage an entire company or just want to be a better manager, employee or parent; this book will help you understand your own strengths and areas you can improve to ultimately, win by 100 in whatever you choose to pursue.