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Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work
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224 pages, Kindle Edition
First published January 1, 2006
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Displaying 1 - 8 of 8 reviews
February 4, 2021
An okay synopsis of how to go about idea generation in business, in short bites. The first 60% of the book really only discusses pitfalls and mistakes and spends very little time on what works with proper examples. It would be much better to discuss the ideas then continuously reinforce them to show what does work, THEN examples of what doesn't. That would separate the good from the bad.
This book could easily have been 100 pages and gotten the same points across.
This book could easily have been 100 pages and gotten the same points across.
September 21, 2021
Very basic
The author is accomplished, but the book is basic. It is ok for taking a product all the way to market, but when it comes to developing new ideas it is useless. Not really lightning in a bottle at all. Much better is innovate inject and prosper.
The author is accomplished, but the book is basic. It is ok for taking a product all the way to market, but when it comes to developing new ideas it is useless. Not really lightning in a bottle at all. Much better is innovate inject and prosper.
March 4, 2011
Pretty good read about creating new ideas. It talks about Idea-Engineering:
"Idea Engineering is a system that works better than brain-storming, focus groups, or any of the other ways ideas come to be. It is a simple, seven-step system:
1. Learn.
2. Develop Working Theories.
3. Develop ideas (concepts) from the Working Theories.
4. Do financial Due Diligence.
5. Talk to consumers-- but not in focus groups.
6. Iterate the concepts by listening to consumers.
7. Take the best concepts coming out of the interviews and monetize them = predict their real world revenue."
"Top Ten Reasons Ideas Fail"
1. Trying to sell things people don't want to buy.
2. The ideas don't make financial sense.
3. Giving up too soon on good ideas.
4. Pushing bad ideas too long.
5. No separation of good ideas from bad.
6. Thinking small.
7. Delegating idea development to junior people.
8. No specialized talent for developing ideas.
9. No process, or a poor process to develop ideas.
10. No real, important difference versus competition.
"Our experience is that it is better to have one big idea that appeals to your mass market than ten small ideas that each appeal to a small sliver of customers."
"The #1 fallacy in the idea business is that you need a lot of ideas in order to end up with a success."
Less Ideas. Less People. Less Words. This will triple your success rate in achieving new ideas that work.
Talk to consumers but not in groups. One person at a time for one hour. 30 people in total. 30 hours.
Avoid falling in love with your own ideas to quickly.
"Idea Engineering is a system that works better than brain-storming, focus groups, or any of the other ways ideas come to be. It is a simple, seven-step system:
1. Learn.
2. Develop Working Theories.
3. Develop ideas (concepts) from the Working Theories.
4. Do financial Due Diligence.
5. Talk to consumers-- but not in focus groups.
6. Iterate the concepts by listening to consumers.
7. Take the best concepts coming out of the interviews and monetize them = predict their real world revenue."
"Top Ten Reasons Ideas Fail"
1. Trying to sell things people don't want to buy.
2. The ideas don't make financial sense.
3. Giving up too soon on good ideas.
4. Pushing bad ideas too long.
5. No separation of good ideas from bad.
6. Thinking small.
7. Delegating idea development to junior people.
8. No specialized talent for developing ideas.
9. No process, or a poor process to develop ideas.
10. No real, important difference versus competition.
"Our experience is that it is better to have one big idea that appeals to your mass market than ten small ideas that each appeal to a small sliver of customers."
"The #1 fallacy in the idea business is that you need a lot of ideas in order to end up with a success."
Less Ideas. Less People. Less Words. This will triple your success rate in achieving new ideas that work.
Talk to consumers but not in groups. One person at a time for one hour. 30 people in total. 30 hours.
Avoid falling in love with your own ideas to quickly.
April 7, 2008
This rapid read (perfect for short commuters and laundry doers) taught me how to recognize the pitfalls of where great ideas go horribly wrong, or worse, never take flight at all.
Having worked on five major product launches (either as a consultant or FTE), in as many years, there were things in this book that made me laugh out loud. Seriously... see items on "brainstorming sessions" and coming up with great ideas without bothering to think through whether or not there's a revenue model in place.
Having worked on five major product launches (either as a consultant or FTE), in as many years, there were things in this book that made me laugh out loud. Seriously... see items on "brainstorming sessions" and coming up with great ideas without bothering to think through whether or not there's a revenue model in place.
June 11, 2011
Buku tentang sebuah gagasan dalam menciptakan sebuah produk/ide. Disini diberikan beberapa study kasus mengenai penciptaan ide-ide, bagaimana alur menciptakan sebuah gagasan/ide, mengeksekusi/memproduksi gagasan tersebut dan respon pasar terhadap gagasan tersebut.
Untuk study kasusnya, buku ini memberikan penjelasan yg cukup lengkap mengenai kegagalan/kesuksesan sebuah gagasan. Terangkum runut dan jelas dalam setiap bab. Jadi silakan membaca yg ingin mengetahui tentang menciptakan gagasan untuk sebuah produk atau apapun itu.
Untuk study kasusnya, buku ini memberikan penjelasan yg cukup lengkap mengenai kegagalan/kesuksesan sebuah gagasan. Terangkum runut dan jelas dalam setiap bab. Jadi silakan membaca yg ingin mengetahui tentang menciptakan gagasan untuk sebuah produk atau apapun itu.
September 25, 2013
I really liked the way this book was layer out. Although it does get a little repetitive I thought the insights were very helpful. They talk a lot about focus groups and brainstorming, both of which are over used in corporate America. Very good business read.
March 30, 2013
A should-read book on startups for knowledge workers and aspiring entrepreneurs.
Displaying 1 - 8 of 8 reviews