Switch: Book Summary - Chip and Dan Heath - How to change things when change is hard

by Thomas Baker

Why is it so hard to make lasting changes in our lives, our companies and our communities?
Authors Dan and Chip Heath explain the primary obstacle to change is a conflict built into our brains. Dan and Chip Heath write about the discovery that our minds are ruled by two different systems - our rational mind and our emotional mind. These two systems constantly compete with each other in an attempt to control us. Our rational mind wants to exercise and get fit, our emotional mind wants to eat a cookie. Our rational mind wants to pursue a new career path, our emotional mind prefers the comfort of the boring job we already have. The conflict between these two systems can kill off any change we try to make. But once we learn how to appease both systems, then change can be easy!
A Book Summary
In today’s busy world it can be hard to find the time to sit down and read a complete book. This book summary presents just the most important and impactful ideas discussed in 'Switch' but removes the padding that publishers require their authors to add. You are left with a summary that will provide all of the core benefits of reading the full book but without the time commitment.
Book Synopsis
'Switch' outlines the various brain processes that can stop us from making positive and long lasting changes in our lives. Authors Dan and Chip Heath explore the various ways our brains will stop us from changing and how we can overcome these limitations and create long lasting and positive change without the stress and struggle. 'Switch' will teach you a variety of ways to make changes in your life, in your organization and in the people around you. It will teach you that change can be easy if you do it the right way. Read this book and learn how to easily change your life for the better!
The Authors
Brothers Dan and Chip Heath have coauthored several books including bestsellers 'Switch' and 'Made to Stick'. Chip is a professor of Organizational Behavior at Stanford University. He has been published in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today and Vanity Fair. His brother Dan is a consultant at Duke Corporate Education, an executive education provider. Prior to working at Duke he was a researcher at Harvard. Dan also holds a Masters of Business Administration from Harvard Business School.

29 pages, Kindle Edition

First published February 25, 2015

About the author

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