What do you think?
Rate this book
Service Management and Marketing: Managing the Moments of Truth in Service Competition
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service-dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyright Book News, Inc. Portland, Or.
- GenresBusiness
Paperback
First published January 1, 1990
3 people are currently reading
32 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.