General Thinker

by Remo Giuffre

Serial founder Remo Giuffré (REMO General Store, General Thinking and TEDxSydney) has taken his skills as a merchant and communicator and applied them with trademark candour to his own life as an entrepreneur and brand builder. This visual memoir of 90 interwoven stories examines the experiences – both great successes and brilliant failures – that have guided and shaped him along the way. It's a book about work. It's a book about love. It’s about him, but also about all of us.

This is the hero version of the book offset printed in full colour and on a nice 115gsm coated matt stock. We have opted for a trade book format (228mm tall by 152mm wide) with a flexibound cover and printed end papers. The 192 pages are stitched and section sewn. And there’s a black ribbon marker to boot. It is a gorgeous thing. Nice to hold.

192 pages, Paperback

First published November 1, 2014

About the author

Remo Giuffré is a thinker and creative strategist with a long track record as an entrepreneur, retail merchant and brand builder. He founded the iconic REMO General Store in 1988; and co-founded the General Thinking network in 2001. He also enjoys a long and ongoing association with the TED Conferences in New York, and, since 2009, has been Licensee & Director for TEDxSydney, an annual flagship TEDx event at the Sydney Opera House which has become the leading platform for the propagation of Australian ideas, innovation and creativity to the rest of the world.

Prior to founding REMO, he worked as a lawyer in Sydney with the global firm Baker & McKenzie and then as a consultant to a number of communications businesses located in both Australia and the US. He was the Director of Branding & Strategy at frog design in Silicon Valley from 1997, and later the resident Brand Strategist at pioneering online developer Organic in New York.

Remo earned combined Commerce and Law degrees from the University of New South Wales, and an MBA with top honours from Columbia University’s Graduate School of Business in New York; majoring in marketing, organisational behaviour and communications management.

Although not formally trained as a creative director; he has been dreaming, designing and doodling for much of his life, best exemplified by his “RemoGram” visualisations.

Remo lives in Bondi very near the beach with his wife Melanie, two children: Lola and Roman, and a small black dog named Pearl. He has a sauna and swims every day at the Bondi Icebergs pool.

http://remogiuffre.com
http://generalthinking.com/remo