Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing

by Brian Lawley

This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time. It also covers how to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in. Learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most (if not THE most) critical factors for achieving success. Finally, learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until or unless the product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.

104 pages, Paperback

First published October 1, 2007

About the author

Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, author of six best-selling Product Management books, including Product Management for Dummies and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.

Reviews

[Rebecca · Rating 4 out of 5]

I was looking primarily for a primer on product marketing, but this is short enough to be worth reading for anyone who touches the product management process. It's basic, but clear and effective. It gives a couple different approaches for most stages, depending on the size of the product and the type of company, but doesn't shy from making recommendations for best practices. It doesn't go into great depth, but it's an excellent place to start.

[Jack Vinson · Rating 2 out of 5]

http://blog.jackvinson.com/archives/2...

[Waqar]

for industrial productiom knowledge