Provides access to the worlds of Howard Cosell and John Madden and the many sports personalities they cover, from the man responsible for making a winner out of the ailing CBS sports
An interesting discussion of the development of pro football coveage through the eyes of a somewhat self-improtant producer. I learned a lot, including why I don't waste my time on watching professional football anymore and what sort of a person promotes the career of a windbag like John Madden.