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NEXT: Leading Through the New Realities
Most leaders learn to lead in stable times. Alain Bejjani learned in a war zone.
Growing up through Lebanon’s civil war, navigating political assassination, and eventually leading one of the Middle East’s largest organizations through a global pandemic, Bejjani has spent a lifetime making consequential decisions in conditions that should not be survivable. That experience is the foundation of this book.
NEXT is a leadership framework for the four realities now reshaping every continual change that outpaces planning, AI transformation that rewrites every assumption, a global talent crisis that makes human capital the only enduring advantage, and sustainability imperatives that redefine what success means. Most leadership thinking tackles these separately. This book shows you how to lead through all four at once.
Drawing on decades at the helm of a $15 billion conglomerate operating across 17 countries and 110 nationalities, Bejjani distills a career’s worth of insight into principles both timeless and urgently how to build trust when everything shifts, how to execute boldly while staying adaptable, how to develop talent in an AI-augmented world, and how to create value that outlasts the next disruption.
This is not leadership in theory. This is leadership as it is actually practised – in volatile markets, across cultures, under pressure, in real time.
The old rules no longer apply. What comes next is up to you.
Growing up through Lebanon’s civil war, navigating political assassination, and eventually leading one of the Middle East’s largest organizations through a global pandemic, Bejjani has spent a lifetime making consequential decisions in conditions that should not be survivable. That experience is the foundation of this book.
NEXT is a leadership framework for the four realities now reshaping every continual change that outpaces planning, AI transformation that rewrites every assumption, a global talent crisis that makes human capital the only enduring advantage, and sustainability imperatives that redefine what success means. Most leadership thinking tackles these separately. This book shows you how to lead through all four at once.
Drawing on decades at the helm of a $15 billion conglomerate operating across 17 countries and 110 nationalities, Bejjani distills a career’s worth of insight into principles both timeless and urgently how to build trust when everything shifts, how to execute boldly while staying adaptable, how to develop talent in an AI-augmented world, and how to create value that outlasts the next disruption.
This is not leadership in theory. This is leadership as it is actually practised – in volatile markets, across cultures, under pressure, in real time.
The old rules no longer apply. What comes next is up to you.
247 pages, Kindle Edition
Published April 30, 2026
About the author
Alain Bejjani
1 bookAlain Bejjani is a business leader, investor, and author of NEXT: Leading Through the New Realities, a book that explores how organizations can navigate uncertainty, disruption, and rapid change.
With over two decades of experience across the Middle East, North Africa, and South Asia, Alain is best known for his tenure as CEO of Majid Al Futtaim, where he led large-scale transformation and growth across multiple sectors. His work focuses on leadership, governance, innovation, and building resilient organizations in complex environments.
Drawing on his experience leading at scale, Alain offers a practical perspective on digital transformation, sustainability, and disciplined decision-making under pressure. His writing centers on how leaders can create long-term value while developing teams capable of adapting to constant change.
Beyond his corporate career, Alain is active in global economic and policy discussions and is an investor and mentor to emerging entrepreneurs, including through his role on Shark Tank Lebanon.
With over two decades of experience across the Middle East, North Africa, and South Asia, Alain is best known for his tenure as CEO of Majid Al Futtaim, where he led large-scale transformation and growth across multiple sectors. His work focuses on leadership, governance, innovation, and building resilient organizations in complex environments.
Drawing on his experience leading at scale, Alain offers a practical perspective on digital transformation, sustainability, and disciplined decision-making under pressure. His writing centers on how leaders can create long-term value while developing teams capable of adapting to constant change.
Beyond his corporate career, Alain is active in global economic and policy discussions and is an investor and mentor to emerging entrepreneurs, including through his role on Shark Tank Lebanon.
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