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The Drift: Why Small Businesses Fail and How to See It Coming
264 pages, Kindle Edition
Published May 17, 2026
About the author
Aynsley Damery
1 bookAynsley Damery is the CEO and co-founder of Clarity HQ, which works with accounting firms across seventeen countries to transform the way they advise their clients. He started his career at KPMG in the Channel Islands, then built and sold an advisory-led accounting firm, Accounting for Entrepreneurs, to Crowe in 2018.
He is a fifth-generation small business owner, a chartered accountant, and a regular keynote speaker at events including the ICAEW Annual Practice Conference, QuickBooks Connect, and Accountex. He has been a guest on Sir Richard Branson's Necker Island.
The Drift: Why Small Businesses Fail and How to See It Coming is his first solo book. He lives in Cork, Ireland.
For more, visit aynsleydamery.com.
He is a fifth-generation small business owner, a chartered accountant, and a regular keynote speaker at events including the ICAEW Annual Practice Conference, QuickBooks Connect, and Accountex. He has been a guest on Sir Richard Branson's Necker Island.
The Drift: Why Small Businesses Fail and How to See It Coming is his first solo book. He lives in Cork, Ireland.
For more, visit aynsleydamery.com.
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