So this is a very pulp book.
I'm familiar with some of Wendig's other works, but most of those are in the categories of role playing games and writing advice books. On the former, I honestly can't speculate how much of those were Wendig's contributions, but I won't pretend to say that I can view those works objectively (I have a very love-hate relationship with the rules and end results of what I feel are stellar concepts). On the latter, I would say Wendig's style is more like that of a drunken guru of writing, giving equal parts advice, admonishments and relaying them in shocking ways that can make what would otherwise be the same old same old lessons of many writing manuals seem easy to pick up on.
Which is, of course, why this book feels a little unusual to me. I understand that in some capacity it's mimicking a 'pulp' and 30's action novel style, but I feel like it's caught up in that so much we don't really see it go terribly far. Things in this story that are, in fact, unique twists and turns come across as just sort of par for the course. Plots really don't get resolved. We do have a sense of continuous adventure, of course, as is common for pulp-y fiction, but this feels a lot like 'part 1' instead of us having done a lot. Action kind of stays at the same level and personal conflicts, when they come up, drop away almost as quickly. And, weirdly enough, when that action does happen it feels almost entirely out of the main character's control. It is, in fact, plot driven, but you can almost feel their desire to express some kind of deeper sense of nuance and revelation to actually cause some kind of change just starting to surface by the time the novel ends and promises us a 'tune in next week.'
The reason I didn't rate this lower, however, is I'm not sure if that's a product of the genre this author was trying to emulate or the author's style.
To be perfectly fair, I haven't read a lot of pulp. I'm familiar with Bannon's I Am A Woman, the works of Lovecraft and Howard, but to be honest this isn't a genre I've explored a great deal. I like the idea of adding in new continuities whole cloth for superheroes or men of mystery or adventurers a-la radio drama (check out one of my recent modern faves The Red Panda Adventures if you want to know where my tolerance for awesome and cheesy stands). I guess my problem is this is clearly not complete to me. It's caught midway in and there's too much going on in a larger world that we get fragments of. We can understand certain parts, but really it is 'to be continued.' I'm not sure if it's enough to make me want to pick up the next one honestly.
I would also make some critical comments on the style presented in the book, which doesn't seem to fit Wendig's writer advice capacity to shock or get a laugh, but seems to be more straight 'tell' narration with the occasional spiced in old time slang or comic book serial dialogue. Once again, if that's the style of the genre then bravo for copying it, but it's not for me.
And, on a quick note, I got my copy through Evil Hat Productions, who I think are actually marvelous publishers and have some very interesting ideas when it comes to roleplaying, so this is not at all a shame on them sort of thing. In fact, you could say I'm even less objective when it comes to their work, as I'm a huge fan. I do enjoy the pulp setting, and feel like this could be about a million times better (maybe it is in the next one? I'm not sure honestly), I still think they're amazing publishers and anyone who reads this should definitely check them out if you even remotely interested in role playing games, especially Don't Rest Your Head (though wow trigger warning if I've ever seen one) and FATE Core. I should be doing a review of "Don't Read This Book" to tie into the former's setting soon so we'll see if that's more of a hit.