Tom Parker, a young Brit, raised in rural Yorkshire, with little real advertising experience save from being a trainee for a year in London risks all and leaves the UK to seek fame and fortune by trying to break into NY advertising in the mid 60s where the advertising revolution has just begun With nothing to offer, it’s a no chance deal. But he goes anyway. Miracles do happen and by happenchance he lands a job at No 1 Madison, the place to be. There he encounters Choosy, an attractive New Yorker with issues that are not yet transparent and far from resolved. Tom and Choosy hook up, have a wild 72 hours together, try to conceal their relationship from the agency staff (but they’re not blind) and especially from Creative Director and Partner Bill, Choosy’s Godfather. Choosy is Bill’s ward.