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Text Mining - Going Way Beyond Just Listening to the Voice of the Customer
How about making use of the 80% of customer data you have on hand but haven’t
tapped into yet? And how about if that data can help you reduce churn by
50%? Text mining is one of the latest trends in data mining today, with many companies
already benefiting significantly from their efforts around this practice.
tapped into yet? And how about if that data can help you reduce churn by
50%? Text mining is one of the latest trends in data mining today, with many companies
already benefiting significantly from their efforts around this practice.
9 pages, Kindle Edition
First published December 24, 2014
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