The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them

by Lisa Witter

Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women’s issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation’s largest public interest communications firm, explain why women’s enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.

216 pages, Hardcover

First published June 1, 2008

Reviews

[TammyJo Eckhart · Rating 3 out of 5]

Note: I read a 2008 special edition of this book with a lime green cover. Do not judge later editions by my words.

The reason my mother-in-law gave me this book is because she knows I have been a part of the leadership team for a couple of non-profit groups over the years. That is supposed to be the target audience for this book. However many of the examples come from businesses where profit is one of their goals even if they are using social, political, and environmental ideals. That disappointed me because while I could grasp the general principles, the examples weren't as useful when I bring ideas to leadership.

The 2008 edition foresaw a world that isn't exactly like what we have in 2024 with the resurgence of ultraconservatism, a global pandemic, and the ability of all of us to curate news that simply reinforcing what we want to believe. The basic ideas may still apply, but women's lives are different now so I suspect how we reach out to women may need to change as well.

[Marsha · Rating 3 out of 5]

Good. Aug. 2008 About marketing social change to women -- Good