Jack The Ripper Decoded: Inside the Mind of a Victorian Monster

by Craig Beck

191 pages, Kindle Edition

Published May 7, 2026

About the author

Craig Beck ABNLP, ABHYP, DhP. is considered by many to be the world's foremost authority on persuasion and human behaviour. Former UK broadcaster, certified NLP Master Practitioner, and bestselling author of more than a hundred books, he has spent two decades reverse engineering why human beings think, decide, buy, follow, and change their minds. More than a million readers across the globe have used his work to understand the hidden mechanics of influence and motivation.

Twenty years on national radio taught him the difference between writing for an audience and talking to one. When he left broadcasting, he turned that instinct on the wiring underneath persuasion itself, training as a hypnotherapist and behavioural change specialist, then translating the science into language ordinary people could carry into a real conversation.

His work spans three connected pillars. Psychology and persuasion, where he decodes how influence operates in business, politics, and relationships. True crime, where he applies the same lens to predators and dangerously persuasive personalities. Personal change, including the internationally known Stop Drinking Expert programme, born directly out of his own quiet, expensive battle with alcohol.

He writes the way he speaks. Plainly. Directly. Sometimes cheekily. Always on the assumption that you would rather hear the truth than be flattered. He does not teach theory from a safe distance. He shows you where the levers are, who has been pulling them, and how to take your hand back.

Reviews

[Sophie · Rating 5 out of 5]

This was a unique take on Jack the Ripper. Most authors write about fancier suspects with royal connections, but Craig looks at the more likely a "normal" person. A person living or working in the area. He also used his words to discuss the atmosphere of the time. How people reacted to having a murder in their midst, and who they blamed for the crime. I think he was very thorough for a shorter book on this subject.
I liked both his writing style and his voice on the audiobook. His style was neither pompous nor boringly dry. His voice was decent. It is fun to listen to because he knows his stuff and he pronounces the words perfectly.
I received a complimentary copy from Story Origin.

[Becky · Rating 5 out of 5]

So very interesting! Such insights! The elusive Jack the Ripper. Thank you for sharing your knowledge of these events and times. I especially appreciated learning about the poor victims and their circumstances.

I received a complimentary Audible version of this book from the author through Story Origin. The author narrates this book.
He is an excellent narrator as well as a writer. He speaks with authority and knowledge. His voice is easy to understand. I'm looking forward for more from this Decoded series. 5 stars for his narration, as well.

[Carolyn Valdez · Rating 4 out of 5]

This is the second story I have read by this author and as with the first one, this is just has interesting and intriguing. I definitely enjoy the way Mr. Beck writes and the facts that he gives us. I would recommend this to anyone who enjoys true crime stories. I will also continue to seek out more of his stories.


I received a free ARC via StoryOrigin, this review is my honest and voluntary opinion.