Take A Bigger Slice: Local Advertising: You're Doing It Wrong

by Duane Christensen

Great book for radio advertising executives, radio reps, and radio ad writers! But also a good, quick education for small business owners who don't want to waste too much of their ad budget before figuring out what works and what doesn't. Yes... you get a better advertising book. For the small local business. You get advice and ideas using real language, not industry jargon and ridiculous buzz words. But this book isn't just about small business advertising, it's about improving your overall communications with the public. It's about making a bigger impact. And as a bonus... there are also sections with advice and stories about customer service, hiring, employee pay, tracking your advertising, websites, SEO, networking groups, goals, budgets, and a bunch more. Not your average advertising book! I wrote this book because I'm really sick and tired of all the local business owners getting duped into buying horrible, disgusting, non-productive advertising. Especially for GOOD, local businesses. I want you to STAY in business! I don't want you to waste your money on advertising that simply won't get you where you want to go. Most of it is the advertising industry's fault. The TV stations, radio stations, billboard companies, magazines, digital media, etc. just want to squeeze as many dollars from business owners as possible - with zero regard to whether the advertising they're selling will work or not. It's wrong. So, I just want to teach people how to DETECT crappy advertising, and how to CREATE something much better that can stimulate substantial growth. Let's face it...local advertising can be a drag. Especially when you have to deal with inept and untalented advertising people! This book will help you understand your past local advertising mistakes, and then teach you how to advertise more effectively. One of the biggest challenges for the small, local business is attracting new faces. Especially if there is a lot of competition to deal with. When you're done with this book, you'll know where you've gone wrong in the past, and you'll be able to take your first step towards doing it right finally. No matter where you advertise, you can do it better. You can persuade, "move", and inspire the public to do business with you instead of your competition. This isn't "awareness" advertising. This is way beyond that. Awareness advertising is most often a big, fat waste of money for businesses with a smaller ad budget. Beyond awareness... is ACTION. Beyond awareness... is MOTIVATION. Beyond awareness... is making people remember you when they need you. Real branding. Not fake branding.

120 pages, Kindle Edition

First published July 6, 2012