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Başkalarını Sizin Gibi Düşünmeye Nasıl İkna Edersiniz
Başarının pek çok anahtarı vardır, ancak insanları ikna etme yeteneği, zenginlik, sevgi ve mutluluğun ana anahtarıdır.
* Hayatınızdaki olaylar üzerinde daha çok kontrol sahibi olmak ister misiniz?
* Bir tartışmada, tarafınızı ikna edici biçimde belirtebilmeyi ister misiniz?
* Eşinizi, sizi daha sık dışarı çıkarması için ikna edebilmek ister misiniz?
-Bir saniye içinde başkalarının beden dilini okumak ister misiniz?
* Hayatınızı yaşarken bazen, 'şoför koltuğunda bir başkasının oturduğunu hissedersiniz. Bu kitap size 'şoför koltuğu'na geçmeyi ve çok, ama çok iyi bir şoför olmayı öğretecek. Okuyun, hayatınızın her geçen gün nasıl daha iyiye gittiğini göreceksiniz!
* Bu kitap hayatınızı değiştirecek. İnsanlarla olumlu ilişkiler kurmayı öğreneceksiniz. Kendi ihtiyaçlarınızı karşılarken, diğer insanların ihtiyaçlarını etkin biçimde nasıl karşılayacağınızı öğreneceksiniz. Bu kitaptaki strateji ve fikirleri uygulayarak, hayatınızdaki bütün ilişkileri tatminkâr bir hale getireceksiniz.
* Hayatınızdaki olaylar üzerinde daha çok kontrol sahibi olmak ister misiniz?
* Bir tartışmada, tarafınızı ikna edici biçimde belirtebilmeyi ister misiniz?
* Eşinizi, sizi daha sık dışarı çıkarması için ikna edebilmek ister misiniz?
-Bir saniye içinde başkalarının beden dilini okumak ister misiniz?
* Hayatınızı yaşarken bazen, 'şoför koltuğunda bir başkasının oturduğunu hissedersiniz. Bu kitap size 'şoför koltuğu'na geçmeyi ve çok, ama çok iyi bir şoför olmayı öğretecek. Okuyun, hayatınızın her geçen gün nasıl daha iyiye gittiğini göreceksiniz!
* Bu kitap hayatınızı değiştirecek. İnsanlarla olumlu ilişkiler kurmayı öğreneceksiniz. Kendi ihtiyaçlarınızı karşılarken, diğer insanların ihtiyaçlarını etkin biçimde nasıl karşılayacağınızı öğreneceksiniz. Bu kitaptaki strateji ve fikirleri uygulayarak, hayatınızdaki bütün ilişkileri tatminkâr bir hale getireceksiniz.
295 pages, Paperback
First published May 31, 1996
66 people are currently reading
1870 people want to read
About the author
Kevin Hogan
81 books66 followersKevin Hogan is the author of 22 books. He is best known for his international best selling book, The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.
In the past decade he has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, The BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes,Investors Business Daily,InTouch, First for Women, Success!, and Cosmopolitan.
He has become the go-to resource for analyzing key White House figures.
Hogan has taught Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have appeared in Success!, Redbook, Office Pro,, Selling Power, Cosmopolitan, Maxim, Playboy and numerous other publications. He was recently featured in a half dozen magazines (including wProst) in Poland.
Kevin is a dynamic, well-known international public speaker, consultant and corporate trainer. He has trained persuasion, sales and marketing skills to leaders in the government of Poland, employees from Mutual of Omaha, Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, the State of Minnesota, 3M, The United States Postal Service and numerous other Fortune 500 companies. He recently spoke to The Inner Circle and at the Million Dollar Roundtable (MDRT) convention in Las Vegas.
His keynotes, seminars and workshops help companies sell, market and communicate more effectively. His cutting edge research into the mind and keen understanding of consumer behavior create a unique distillation of information never before released to the public. Each customized program he leads is fit specifically to the needs of the group or organization. Kevin will give your people new and easy to implement ideas to achieve excellence.
In the past decade he has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, The BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes,Investors Business Daily,InTouch, First for Women, Success!, and Cosmopolitan.
He has become the go-to resource for analyzing key White House figures.
Hogan has taught Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have appeared in Success!, Redbook, Office Pro,, Selling Power, Cosmopolitan, Maxim, Playboy and numerous other publications. He was recently featured in a half dozen magazines (including wProst) in Poland.
Kevin is a dynamic, well-known international public speaker, consultant and corporate trainer. He has trained persuasion, sales and marketing skills to leaders in the government of Poland, employees from Mutual of Omaha, Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, the State of Minnesota, 3M, The United States Postal Service and numerous other Fortune 500 companies. He recently spoke to The Inner Circle and at the Million Dollar Roundtable (MDRT) convention in Las Vegas.
His keynotes, seminars and workshops help companies sell, market and communicate more effectively. His cutting edge research into the mind and keen understanding of consumer behavior create a unique distillation of information never before released to the public. Each customized program he leads is fit specifically to the needs of the group or organization. Kevin will give your people new and easy to implement ideas to achieve excellence.
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Displaying 1 - 18 of 18 reviews
November 16, 2008
This book is a must-read for anyone with a livelihood that depends on persuading others. I've used some of the techniques and they've worked for me.
July 19, 2017
This book is the best thing since sliced bread. Personally, this book has groomed me and gave me an insight that we are always persuading. but the real question is how good are you?
this book fills that gap. Do you want to be a rainmaker at your firm? are you an entrepreneur who is having a hard time finding clients? do you have a spouse that is very hard to convince? Then reading this book will be the best decision you have ever made in your life.
this book fills that gap. Do you want to be a rainmaker at your firm? are you an entrepreneur who is having a hard time finding clients? do you have a spouse that is very hard to convince? Then reading this book will be the best decision you have ever made in your life.
June 23, 2016
Outcome based thinking is something great which is not just required to persuade anyone, but also required to know the inner you.
"The power with in you" is motivating
On the whole is good book, specifically made for sales persons.
"The power with in you" is motivating
On the whole is good book, specifically made for sales persons.
September 5, 2024
Brilliant.
Got it about 2 decades ago and finally got to it. It's substantially better than How to Win friends and influence people as well as influence by cialdini. Both of those frequent in the recommended lists on persuasion and influence.
Criminally underrated and well worth the read.
Got it about 2 decades ago and finally got to it. It's substantially better than How to Win friends and influence people as well as influence by cialdini. Both of those frequent in the recommended lists on persuasion and influence.
Criminally underrated and well worth the read.
June 14, 2014
While I did find the book an interesting read, I can't help thinking that the author was justifying his sales manipulation strategies and vouching them in the term, persuasion.
The win-win that the author speaks of in his examples are often not. Rather they are win-zero sum or a more obscure win-lose. Where the seller wins a sale while the buyer might purchase something that they don't particularly need.
I think I would have enjoyed the book more had the author confessed to being a manipulator.
The win-win that the author speaks of in his examples are often not. Rather they are win-zero sum or a more obscure win-lose. Where the seller wins a sale while the buyer might purchase something that they don't particularly need.
I think I would have enjoyed the book more had the author confessed to being a manipulator.
August 11, 2011
Very informative book! I really enjoyed it
June 19, 2018
All human relationships and transactions can be improved following Hogan's smart advice. He teaches you to sail the turbulent social waters of human relationships and be seen as thoughtful, caring and successful. This way you constantly attract people who will love to interact with you.
One of the most outstanding tools author Kevin Hogan offers you in this self-help guide is the opportunity to plan your moves as a winner. With his map road for success you can drive to your chosen destination in poise and confidence.
Chapter by chapter, Hogan discloses how to create a plan of action that takes into account not only your goals but also the way to face obstacles and turn them into advantages every time.
The companion chart you create, following Hogan's instructions, allows you to have an accountability tool for your progress, making you even independent from coaches and well-intended supporters.
The psychology of persuasion helps you develop positive and rewarding human relationships, because the author shows you how to stand in your counterpart’s shoes and start building up a relationship that has to be beneficial for both.
The inclusion of an ethical component emphasizes the idea that you should never close a deal if it’s not a win/ win operation and both people or groups get some benefits from the deal.
I highly recommend this book.
One of the most outstanding tools author Kevin Hogan offers you in this self-help guide is the opportunity to plan your moves as a winner. With his map road for success you can drive to your chosen destination in poise and confidence.
Chapter by chapter, Hogan discloses how to create a plan of action that takes into account not only your goals but also the way to face obstacles and turn them into advantages every time.
The companion chart you create, following Hogan's instructions, allows you to have an accountability tool for your progress, making you even independent from coaches and well-intended supporters.
The psychology of persuasion helps you develop positive and rewarding human relationships, because the author shows you how to stand in your counterpart’s shoes and start building up a relationship that has to be beneficial for both.
The inclusion of an ethical component emphasizes the idea that you should never close a deal if it’s not a win/ win operation and both people or groups get some benefits from the deal.
I highly recommend this book.
Want to read
February 5, 2008recommended to me by Max Levchin as 'the only book on an MBA course worth reading'.
November 2, 2009
The second part can be interesting to read again regularly.
March 14, 2012
This book reminded me a lot of Dale Carnegie's How to make friends and manipulate--er--I mean infludence people. If I were a salesperson, I might have found it helpful.
Want to read
December 3, 2012I think, I want to read this book now
October 13, 2021
1st half is more like a workbook, whether the 2nd half is more about gathering knowledge for cognitive behaviours and how to use the right persuasion techniques accordingly, as well as understanding when is being used on you (which I find to be the most beneficial for anyone who's new into the psychology of persuasion and HCB)
it's a great book if you wanna cross the bridge and step-up in multiple aspects of social interaction
it's a great book if you wanna cross the bridge and step-up in multiple aspects of social interaction
July 27, 2020
Exercises made the difference from this book to others I have read about this Social Skills.
At few times the content is repetitive, but this makes the learning process better from my perspective.
The Structure of the Persuasion Process also made me rate it as 4. It was clear and easy to me to apply what I learned from the book thanks to its structure.
At few times the content is repetitive, but this makes the learning process better from my perspective.
The Structure of the Persuasion Process also made me rate it as 4. It was clear and easy to me to apply what I learned from the book thanks to its structure.
February 22, 2019
Birçoğumuz hayatlarımızı başkalarını memnun etmek için yaşıyoruz.
Başkalarının mutlu olmasını sağlamak asil bir davranıştır ama başkalarını
memnun etmek için yaşamak değildir. Bu sizin tasarladığınız hayata izin
vermez ve mutlu olamazsınız.✨✨✨✨✨
Başkalarının mutlu olmasını sağlamak asil bir davranıştır ama başkalarını
memnun etmek için yaşamak değildir. Bu sizin tasarladığınız hayata izin
vermez ve mutlu olamazsınız.✨✨✨✨✨
February 12, 2020
As a business student, this book is helpful. My most favorite quote from this book is
"Everything is created twice, first is created in the mind, second is in reality for the rest of the world."
"Everything is created twice, first is created in the mind, second is in reality for the rest of the world."
May 10, 2023
Should you be a person working in sales or marketing this read is a must. The techniques explained by the author work in different situations and are quite helpful. I recommend it.
April 17, 2020
This has been one of my favorite books for several years, and I've reread it several times. There is a lot of information that is included on each page, and I use many of the tools from this book everyday. With the introduction of each new subject, he provides numerous examples, which is different from a lot of authors who will give you a list of things to do, fluff it up, and not show any context. There isn't a lot of fluff and because there is so much information on each page, it's going to be a book that you will want to reread several times over to ensure that you've grasped all of the information. There are activities inside that you should also do to ensure that you comprehend and retain the information effectively.
September 27, 2010
If you want to learn how to influence others to your way of thinking, this is the book you need!
Displaying 1 - 18 of 18 reviews