New for 2015, Swing tells the story of British general election night coverage on radio and television since 1922. Packed with details of technological innovations, amusing incidents and historical context, the book contains information on every broadcast from the BBC, ITN and Sky News with a cast of beloved broadcasters and academics including Richard Dimbleby, Sir Robin Day, Sir David Butler, Robert McKenzie, Sir Alastair Burnet, Peter Snow, Jeremy Paxman and David Dimbleby.
Intended not only for enthusiasts but also those with a passing interest in politics and/or broadcasting, the fast-paced narrative covers the origin of the swingometer, the battleground, the exit polls and much more. Swing is the ideal companion for the election campaign ahead of 2015's most electrifying night of broadcasting.