POWER OF A COMMON MAN CONNECTING WITH CONSUMERS THE SRK

by Koral Dasgupta

Power Of A Common Man Book is written By Koral Dasgupta on life journey of Shah Rukh Khan. Megastar, businessman, brandambassador, cricket team-owner. Devoted father andhusband. But more than anything else, the boy-next-door who made it to the top.Since he burst into the limelight with Fauji in 1988,seldom has Khan been away from the headlines.Shah Rukh Khan has also made waves as the face of numerous brandsand more recently, as a path-breaking entrepreneurwith a production house, VFX studio, and an IPL team,Kolkata Knight Riders.

341 pages, Kindle Edition

First published January 1, 2014

About the author

"Her stories give an insight into the unknown world of creativity and imaginations."
WION

"Her novel works beyond the obvious, characters not just individuals but a philosophy."
INDIA TODAY

Koral is an Indian author, now working on The Sati Series for Pan Macmillan. The Sati series is a five book project on the Pancha Kanyas of Indian mythology.
She is a compulsive storyteller. She writes academic non fictions and relationship dramas, exploring the inherent nature of complex minds that leads to a relatable conflict and unpredictable climax. As on May 2020, Koral has published five books with Westland, Niyogi, Rupa and Pan Macmillan Publishers.
She is the founder of www.TellMeYourStory.biz, a story laboratory led by crowd-sourced narratives.
She consults with educational and corporate bodies on content and communication projects and workshops.
Koral is known for a great sense of humour. But when she is tired or sad or angry, she paints.
Koral is recognised in the list of Innovator25 Asia Pacific 2019 prepared by The Holmes Report, a New York based PR news agency.

Reviews

[Upen]

great read and an insight to the superstar SRK and his brand .. very well written and presented

[Sandi Mann]

quite interesting! her style was quite stilted (why use a word with 2 syllables, when you can use 5!) but kept me engrossed as long as she kept mentioning SRK! lots of the facts & figures and stats are hopelessly outdated now, ofcourse, as is inevitable.