But here’s the Pitching isn’t just for salespeople; it’s for anyone with a message, a mission, or a dream. Imagine walking into any conversation, meeting, boardroom, or Zoom call knowing exactly what to say to get the result you want. Whether you’re closing a deal or simply wanting to be heard, your ability to pitch is the difference between missed opportunities and massive success.
This book gives you the power
Pitch authentically without sounding “salesy”Find clarity in your messagingDevelop confidence in your voiceUplevel your authority and leadership skills
Pitch Secrets A to Z: How to Increase YOUR Influence, Impact, & Income by Forbes Riley is a practical and energetic guide to one of the most important skills in modern professional life: the ability to communicate an idea so clearly and persuasively that people want to listen, engage, and take action. Published in 2026, the 240-page book presents pitching not as a narrow sales technique but as a life skill. Riley's central argument is simple: everyone is pitching something every day. Whether a person is applying for a job, asking for investment, presenting an idea, promoting a business, speaking to an audience, or simply trying to be understood, the quality of the pitch can determine the result.
Riley's perspective comes from decades of experience in sales, television, entrepreneurship, public speaking, and performance. She has generated more than $2.5 billion in product sales and has spent years presenting products and ideas to large audiences. Rather than keeping those lessons within the world of television or direct-response marketing, she turns them into a framework intended for entrepreneurs, executives, professionals, speakers, creators, and anyone with a message or goal. The book is organized as an A-to-Z playbook, with 26 chapters offering focused strategies that readers can apply in everyday conversations and professional situations.
One of the book's most important ideas is that pitching is not the same as being pushy. Many people dislike selling because they associate it with pressure, manipulation, exaggerated promises, or a constant demand for a "yes." Riley takes a different approach. A strong pitch, in her view, begins with authenticity. The goal is not to force someone into a decision but to communicate value in a way that makes the other person understand why an idea, product, service, or opportunity matters to them. This shift—from trying to "sell" to trying to create understanding—is central to the book.
The author repeatedly emphasizes the importance of clarity. People often know their own product or profession so well that they explain it using technical language, lengthy descriptions, and details that may not matter to the listener. A successful pitch strips away unnecessary complexity. Instead of describing everything something can do, the speaker should communicate the problem being solved, the value being offered, and the reason the listener should care. Riley's approach therefore encourages readers to become better at translating expertise into language that ordinary people can immediately understand.
Closely connected to clarity is the importance of knowing your audience. A pitch cannot be effective if it focuses entirely on the person delivering it. Riley encourages readers to understand the other person's needs, concerns, motivations, and desired outcomes. This means listening before speaking and tailoring the message rather than delivering the same script to everyone. A customer, investor, employer, employee, or potential partner may all respond to the same idea differently because each person sees value through a different lens.
Another major lesson is the power of storytelling. Facts can inform people, but stories help them feel and remember an idea. Riley's background in television gives this principle particular weight. In a crowded environment, simply listing features is rarely enough to hold attention. A story can create context, emotion, curiosity, and connection. The strongest pitches therefore do more than explain what something is; they help listeners imagine how it could improve their lives.
The book also places considerable emphasis on confidence. Riley does not treat confidence as a personality trait that some people naturally possess and others simply lack. Instead, she presents it as something that can be developed through preparation, practice, belief, and repeated action. A person may have an excellent product or brilliant idea, but if they communicate with uncertainty, apologize constantly, or fail to express their value clearly, the audience may never recognize the quality of what is being offered.
This leads to the book's broader connection between communication and personal identity. Riley suggests that improving a pitch is not merely about changing words. It requires changing how a person thinks about themselves. If someone believes that their work is valuable, understands what they bring to the table, and can communicate that value without embarrassment, their entire presence changes. The pitch becomes an expression of confidence rather than an attempt to seek permission.
The book also addresses objections and resistance. Hearing "no" is unavoidable in business and in life, but Riley encourages readers not to interpret every rejection as a final judgment. Resistance can reveal uncertainty, missing information, or a mismatch between the offer and the person's needs. Instead of becoming defensive, an effective communicator learns to listen to the objection and respond to the underlying concern. The official book materials specifically highlight handling objections and resistance as a core skill.
Another useful theme is the importance of creating emotional connection and trust. People rarely make decisions based on information alone. They also consider whether they trust the person speaking, whether they feel understood, and whether the proposed solution feels relevant to their situation. Riley's philosophy therefore combines persuasion with human connection. The objective is not simply to make a person say yes once but to build credibility that can support lasting relationships.
The book also recognizes that modern pitching increasingly happens through video, social media, and digital communication. A person may have to pitch themselves on a Zoom call, record a video, speak on social media, or communicate an idea remotely. These environments create special challenges because body language, attention, and personal connection can be harder to manage through a screen. Riley encourages readers to adapt their communication rather than assuming that traditional face-to-face techniques automatically work online.
Ultimately, Pitch Secrets A to Z is about much more than closing sales. Riley connects effective pitching with influence, leadership, income, and impact. Someone who can communicate clearly has a greater chance of attracting customers, earning opportunities, raising capital, building partnerships, leading teams, and gaining recognition for their work. In this sense, pitching becomes a form of personal leverage: the better you can express an idea, the more effectively you can move it into the world.
The book's deeper message is that people should stop waiting for others to recognize their value automatically. Having talent, experience, or a worthwhile idea is not always enough. People need to communicate what they offer and why it matters. Riley encourages readers to take responsibility for that communication rather than assuming that good work will always speak for itself.
In the end, Pitch Secrets A to Z presents pitching as a combination of clarity, confidence, empathy, storytelling, preparation, and purposeful communication. It asks readers to think beyond traditional sales and recognize the many moments in life when they are already making a case for themselves or their ideas. Whether the goal is to win a client, secure a job, attract an investor, build a brand, inspire a team, or simply be heard, Riley's central lesson remains consistent: communication can create opportunities, but only when the message is authentic, relevant, and clearly connected to what the listener values.
The result is an accessible business and personal-development guide that encourages readers not merely to become better at selling, but to become better at expressing who they are, what they offer, and why it matters. For Riley, mastering the pitch is ultimately a way of increasing not only income, but also influence and the ability to make a meaningful impact.
Do you have a VERY important message, mission, sales call, or dream? Do you find yourself stumbling over words, rambling, or struggling to ask for what you truly want?
Imagine communicating with confidence, clarity, and certainty — being heard, respected, and receiving YES after YES in conversations, meetings, sales calls, presentations, and everyday life.
Pitch Secrets A to Z is not just a book. It is a transformational communication blueprint and life-changing playbook for influence, impact, confidence, and income.
Dr. Forbes Riley Forbes teaches that life is not about “Always Be Closing.”It is about “Always Be Pitching.”
Many people do not realize they are constantly pitching — when introducing themselves, asking for support, sharing ideas, leading meetings, speaking in relationships, negotiating, selling, or simply asking to be heard.
Every chapter from A to Z unlocks a specific key for communication, confidence, mindset, influence, and success. Filled with Forbes Riley’s decades of expertise and real-life experience, this book teaches you how to communicate your ideas with precision, confidence, authenticity, and impact.
The “A is for Attitude” chapter alone contains seven powerful techniques that helped me unlock confidence and command the room differently.
The “B is for Belief” chapter says it perfectly: Regardless of who you are pitching to — an investor, a client, a boardroom, or even introducing yourself at a luncheon — Pitch Secrets A to Z is your guide to turning every conversation into an opportunity. That chapter deeply resonated with me because communication starts with belief — belief in yourself, your message, your value, and what you are asking for. When your belief shifts, your communication shifts. Your presence shifts. Your confidence shifts. And people respond differently to you.
The "F" chapter - Forbes IT ... a must read! If in doubt, ask yourself, "What would Forbes do?"
I also love the "G" Goals chapter. Forbes created a 5 - step goal acronym, P.I.T.CH. Forbes shares in this chapter her secret to achieving.
As someone who generated $2.3 million in sales within two years, I was shocked to realize I still struggled in boardroom meetings and important conversations. I stumbled over words. Important points got lost. My voice felt unheard. I watched heads shake while trying to communicate my message.
Then I read this book — and my life changed in the blink of an eye. I am grateful I read it the first week it launched.
The very same week I applied these principles, I walked into two separate board meetings and communicated with confidence, clarity, and ease. I asked for what I wanted directly and effectively using the principles from Pitch Secrets A to Z.
I even handled an unexpected complaint conversation calmly and confidently — and by the end of the meeting, the other person thanked me.
Again today, I implemented what I learned from this book during an important meeting where I needed to ask for something that would cost the other party money every month. Not only did they say YES after years of resistance, but afterward they thanked me in person and followed up with a warm email.
That is the power of communication done correctly.
This book helped me find my voice, own my value, communicate with confidence, and create meaningful outcomes without sounding pushy or “salesy.”
I also love that Forbes includes bonus resources, trainings, templates, tools, and support materials that continue helping YOU and implement what you learn.
I am profoundly grateful for Forbes Riley and the transformation this book created in my life.🙏🩷🙏
If you want to increase your influence, impact, confidence, communication skills, and income — this book will absolutely change the way you speak, ask, lead, and show up in the world.
You will be heard.You will be respected.And you will finally learn how to ask for — and receive — the YES you deserve. 🩷
P.S. This book is a beautiful high quality book with color photos, quality pages and book cover. Bianca Z West 11
Forbes Riley’s Pitch Secrets A to Z is an inspiring, easy-to-read book that teaches people how to speak with confidence and share their ideas in a powerful and authentic way. What makes this book different from many traditional business or self-help books is how approachable and engaging it feels from the very beginning. Instead of overwhelming readers with complicated strategies, Forbes makes learning feel exciting, practical, and empowering.
This book helps readers learn how to “pitch” themselves, their business, their products, or even their dreams without feeling nervous, pushy, or unsure. Whether you are a business owner, student, speaker, salesperson, entrepreneur, or simply someone wanting to communicate more effectively, the lessons inside offer real tools that can be applied right away.
One of the standout features of the book is the creative “A to Z” format. Each section focuses on an important word, lesson, or mindset connected to pitching, communication, and success. The format keeps the book moving at an enjoyable pace while making it easy to revisit certain topics whenever you need inspiration or guidance.
Throughout the book, Forbes Riley shares personal stories, real-life experiences, and practical advice that make readers feel encouraged and motivated. Her passion for helping people become more confident communicators shines through on every page. She reminds readers that pitching is not just about selling something — it is about believing in yourself, owning your value, and learning how to connect with people in a genuine way.
As Forbes writes, “Pitch Secrets A to Z is a hands-on, results-driven experience designed to sharpen your communication and master the art of pitching in real time.” What makes this even more valuable is the Interactive Online Actionable Vault that accompanies the book. Readers gain access to video lessons, ready-to-use templates, tools, exercises, and an online community where people are learning together, sharing wins, and supporting one another along the journey. This book is a wonderful resource for anyone looking to build confidence, improve communication skills, and create new opportunities in life or business. By the end, readers will feel more prepared to speak up, stand out, and pursue their goals with clarity, confidence, and courage.
Wow, Dr. Forbes Riley is a master of communication. Pitch secrets A-to-Z is a read you don’t want to put down. It is packed full of information on the written pages, but even more so the golden Nuggets that she gives with the QR codes to further understand the principles that she is teaching it’s like she’s holding your hand walking you through how to up level your communication whether it’s with family, friends, getting a promotion or raise, communicating the most effectively in your business she walks you through step by step. Each step she gives you specific actionable exercises that you can do to change your impact influence in any setting.She teaches communication skills in a way that people not only actively listen, but say tell me more. Pitch Secrets A to Z is a book that if you relate to people at all, it is a delightfully action, packed read. Ask someone who took speech and communication for 2 years in high school and 2 years in college she shared things that in those four years of instruction, I have never heard. It’s is lessons in motion!
This quote from Pitch Secrets A to Z sums up why the information and stories inside are so valuable to me: “Your ability to pitch influences every area of your life: getting a job, landing a promotion, buying a home, even persuading someone to say yes to a first date." - Forbes Riley
I’ve found SO MUCH VALUE inside of this book. Forbes has learned a lot over the years, and she shares so much of her wisdom in a A-Z format, which means that there are 26 chapters covering everything from Attitude to Zoom.
A few chapters, especially C (“Closing”) and J (“Job”), are, in my opinion, worth the cost of the book on their own. That's because the advice is practical, actionable, and no-nonsense.
I highly recommend this book to anyone who wants to achieve more in their life. I’ll end my review with this quote from the book that impacted me: “Your voice matters. Your ideas matter. And most importantly, the way you share them matters." -Forbes Riley
In the last 2 years and 4 months since I started taking Forbes Riley's trainings, I have gotten a TEDx Talk, 144 speaking engagements so far. I have also 8xd the leads at my event exhibit booths for my B.I.O.N.I.C. Team (Believe It Or Not I Care) nonprofit in the schools to prevent bullying, suicide, and school shootings, and as a result, I won "Best Business Booth" at an event of 1,500 people. Forbes will share how you can pitch your kids to clean their rooms, get your partner to rub your neck in the morning, and increase your business success! Forbes knows how because she has been doing this for 30+ years. I am sooo excited about this book and sharing it with my realm of influence that I will be having an event at which I will be giving a book as a part of the registration fee. They are movers and shakers in this world, and this book will give them so many tips to help them level up!
If you want to learn how to speak with confidence, pitch with clarity, and truly stand out in business and life, Pitch Secrets A-Z by is a must-read. This book is packed with practical strategies, powerful mindset shifts, and real-world wisdom that can immediately change the way you communicate and present yourself. What I love most is that the author doesn’t just teach “sales” — she teaches connection, confidence, and how to own your voice authentically. Every chapter is filled with actionable insights, memorable stories, and tools you can actually apply whether you’re an entrepreneur, speaker, coach, or someone simply wanting to become more influential in everyday conversations.
Pitch Secrets A-Z is motivating, empowering, and incredibly valuable for anyone ready to level up personally and professionally. Highly recommend!
What I loved most about the book was the practical insight into how to manage business, how to be successful, and that it comes from a woman's point of view. I can better believe her because she speaks as a mother, as someone who did it all, and was there for everyone. I loved the stories, the color photographs of celebrities and the history of TV as I knew it. I also love that the book expands with scannable links to bring me to a community, to videos and to even more value. It really is a book to keep on the shelf and pull out for inspiration, direction and practical advice, from a woman author who has been there and done that. I would recommend.
Pitch Secrets A to Z completely changed the way I communicate. Forbes Riley doesn’t teach selling she teaches authentic connection. The strategies are practical, easy to apply, and perfect for busy people on the go. Since reading this book, I’ve become more confident in conversations, better at building relationships, and more effective at sharing my ideas. The bonus tools and resources make it even more valuable. This is more than a book it’s a game changer. Highly recommend!
Pitch Secrets A to Z is a powerful tool that contains a complete system that can empower anyone to get more yeses. Dr. Forbes Riley becomes your personal mentor through the pages of this amazing work. And it is an affordable entry point to her genius. I Am loving it!💜 Anna J – The Voice of Serenity
I loved this book! I found it to be clear and concise, which I genuinely appreciated. The wisdom inside is easy to glean and makes sense. My goal isn't so much to "pitch" per se, but to REACH people and use the right techniques to make them feel truly seen, heard, and understood. This book gave me a great many tools to do just that!
I can’t recommend this book enough! My dear friend sent this to me as a surprise and it came right on time! I’ve been struggling with how to pitch my business…this book has not only given me incredible ideas, it will be a guidebook for me as I continue to learn, practice, and grow! Go out and get a copy…you won’t regret it!
Good if You're New to Sales, Otherwise Nothing Groundbreaking
I found this book to be rather boring and nothing new if you're in sales. The only reason I bought the book is for a pitch she shared in a Facebook ad. I expected the book would be as valuable as that pitch but it was not. Nothing new here. Disappointing book.
I loved this book! Quick easy read and full of good information. Forbes’ personality and humor shines through her writing as much as it does in class! Great guide and valuable extra resources online too. It helped me adjust my mindset around pitching, sales, and even around myself and what’s holding me back! Thank you Forbes!
Great book, nobody teaches to pitch ideas or products in medical school. It is an easy-to-read book, fun, and with lots of additional digital materials. I recommend it to anyone who wants to improve their ability to get their ideas or products through.