Copywriting: Everything You Need to Know Before Hiring a Copywriter

by Jason Wright

Good sales copy means everything to your business. It attracts the sales prospect’s attention, keeps the customer interested, stirs desire for your product, and gets the customer to buy your it. Marketing strategies are important, but hiring a copywriter is the key part of any campaign. As Lawrence Bossidy of General Electric once said, "I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies."

In this book you'll learn how to find the right specialist for your advertising needs (or to accept that you need help with marketing - many entrepreneurs do. This is why an experienced copywriter often doubles as a marketing consultant). Next, you'll see the value of good sales copy in terms of money, time, and energy. Once you know a few red flags to look for, you can select the right copywriter and work out the hiring details in a contract.

Many entrepreneurs develop a long-term, profitable relationship with a good copywriter who knows the company and is committed to selling the product. That’s why it’s so important to do your homework before you hire a copywriter. Your company’s success now and in the future could be riding on your decision.

What you will learn:
• Do you know what you need?
• Why good copywriting is so important to your business
• What type of copywriter should you hire
• Where you can find copywriters
• What to avoid
• What your contract should include

30 pages, Kindle Edition

First published March 15, 2015

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