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Added Value: How businesses add value
This series of images explores the concept of added value by visually representing the key ways businesses make their products more attractive to customers. Added value is the difference between the cost of producing a product and the price customers are willing to pay, enhanced through features that increase desirability.
Each image focuses on a specific method of adding value. The lightbulb graphic introduces the core ideas—convenience, quality, branding, USP, speed, customer service, price, and design—symbolising creativity and innovation in business. The subsequent product-based images then bring these ideas to life. For example, the branded can highlights how strong branding creates recognition and loyalty, allowing firms to charge higher prices. The takeaway coffee cup illustrates convenience, showing how products that are easy to access and use appeal to busy consumers. The customer service badge and interaction scene demonstrate how helpful support before, during, and after purchase builds trust and encourages repeat buying.
Together, the series shows that added value is not just about the product itself, but the overall experience offered to customers. By incorporating elements such as convenience and customer service, businesses can differentiate themselves, increase customer satisfaction, and gain a competitive advantage in the market.
Each image focuses on a specific method of adding value. The lightbulb graphic introduces the core ideas—convenience, quality, branding, USP, speed, customer service, price, and design—symbolising creativity and innovation in business. The subsequent product-based images then bring these ideas to life. For example, the branded can highlights how strong branding creates recognition and loyalty, allowing firms to charge higher prices. The takeaway coffee cup illustrates convenience, showing how products that are easy to access and use appeal to busy consumers. The customer service badge and interaction scene demonstrate how helpful support before, during, and after purchase builds trust and encourages repeat buying.
Together, the series shows that added value is not just about the product itself, but the overall experience offered to customers. By incorporating elements such as convenience and customer service, businesses can differentiate themselves, increase customer satisfaction, and gain a competitive advantage in the market.
9 pages, Kindle Edition
Published May 20, 2026
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Displaying 1 of 1 review
May 26, 2026
informative
The different added value strategies are interesting. The book discusses the added value strategies in modest detail that is relatable.
The different added value strategies are interesting. The book discusses the added value strategies in modest detail that is relatable.
Displaying 1 of 1 review