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CLEAR THINKING: Why Your Brain Lies to You: The Hidden Biases Behind Every Decision You Make
WHY DO INTELLIGENT PEOPLE MAKE BAD DECISIONS?
Why do we cling to beliefs despite evidence to the contrary? Why do we keep investing time, money, and energy into things that are clearly not working?
The answer is often not a lack of intelligence. It is the way the human mind is built.
In Clear Thinking, you will discover ten of the most powerful cognitive biases that silently shape your judgments, decisions, relationships, investments, career choices, and everyday life.
Through real-world stories, classic psychological experiments, and practical insights, you will learn how your brain can distort reality without you ever noticing.
INSIDE YOU'LL
• Why we see evidence that confirms what we already believe — and how to challenge our assumptions.
• How recent events trick us into making poor predictions about the future.
• Why confidence is often mistaken for competence.
• How framing changes decisions without changing facts.
• Why people stay trapped in failing projects, investments, and relationships.
• How social pressure influences what we think, say, and believe.
• Practical techniques to recognize and reduce the influence of cognitive bias.
BASED ON DECADES OF RESEARCH
Drawing on the work of Daniel Kahneman, Amos Tversky, David Dunning, Justin Kruger, Solomon Asch, Philip Tetlock, and many others, this book transforms decades of psychological research into clear, accessible lessons that anyone can apply.
You will not become bias-free.
Nobody can.
But you can become bias-aware.
And that single skill may improve every important decision you make.
If you want to think more clearly, judge more accurately, and better understand how your mind works, Clear Thinking is an excellent place to start.
Why do we cling to beliefs despite evidence to the contrary? Why do we keep investing time, money, and energy into things that are clearly not working?
The answer is often not a lack of intelligence. It is the way the human mind is built.
In Clear Thinking, you will discover ten of the most powerful cognitive biases that silently shape your judgments, decisions, relationships, investments, career choices, and everyday life.
Through real-world stories, classic psychological experiments, and practical insights, you will learn how your brain can distort reality without you ever noticing.
INSIDE YOU'LL
• Why we see evidence that confirms what we already believe — and how to challenge our assumptions.
• How recent events trick us into making poor predictions about the future.
• Why confidence is often mistaken for competence.
• How framing changes decisions without changing facts.
• Why people stay trapped in failing projects, investments, and relationships.
• How social pressure influences what we think, say, and believe.
• Practical techniques to recognize and reduce the influence of cognitive bias.
BASED ON DECADES OF RESEARCH
Drawing on the work of Daniel Kahneman, Amos Tversky, David Dunning, Justin Kruger, Solomon Asch, Philip Tetlock, and many others, this book transforms decades of psychological research into clear, accessible lessons that anyone can apply.
You will not become bias-free.
Nobody can.
But you can become bias-aware.
And that single skill may improve every important decision you make.
If you want to think more clearly, judge more accurately, and better understand how your mind works, Clear Thinking is an excellent place to start.
45 pages, Kindle Edition
Published June 1, 2026
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