Start-Up Sutra: What The Angels Won'T Tell You About Business And Life

by Rohit Prasad

An entrepreneur is someone who stands up to the universe, to all that has come before, and says, I can know your essence, I will change your expression. Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence not a checklist to be crossed, but a vision to be realized; an iterative process of near-death experiences and incredible turnarounds that founders of businesses bravely navigate through a combination of chutzpah, sagacity and sheer brazen luck. In bringing to life the daily dramas, the struggles in the trenches, the battles with insatiable inner demons and impossible external odds on the journey to achievement, it enumerates, in wise words, the five qualities that entrepreneurs necessarily possess. For everyone who dares to dream big, this book will change your life. About the Author Rohit Prasad likes to think of himself as an academic entrepreneur who combines scholarship along with an entrepreneurial instinct to create a space for policy impact in the Indian Information and Communication Technology sector of the Indian economy. In order to nurse wounds acquired in the course of pursuing this rather ambitious and farfetched goal, he vents his energy on various entrepreneurial projects. In the course of his dabblings, he stumbled upon a publisher who liked the coffee at MDI Gurgaon, the business school at which he teaches, and an entrepreneur whose story showed clear signs of having been lifted from a movie. That's how this book happened. Having overcome his writer's block with the writing of Startup Sutra, Rohit is currently working on a book on the concepts and practice of spectrum management.

Genres: Startup, Business, Entrepreneurship, Nonfiction

242 pages, Paperback

First published January 1, 2013

Reviews

[Raisa]

Admittedly, the book looks more promising than it actually is. One would have to, however, give the author credit for intertwining an interesting narrative and a very, may I say so, dry topic at hand. It is also refreshing to see that the book does not follow a prescriptive approach. It is exemplary at its best, and that is where lies its USP. It can be very inspiring for people who want to take home that, what they want to - motivational quotes for their start-ups and what not. Unfortunately, it does not really work too well for me. Nonetheless, I give it one star for having made it to my book shelf. Another one for having sustained.

[Harshad Dhawale]

The roller coaster ride of Startups in India and more.

[Fäiz]

First of all,the writter should really try to understand is that a book on entrepreneurship should be presented in a simple and clear narrative.
Nobody is going to give you BOOKER if you use hard words just to look more professional and scholarly writter.
I brought this book only because it was in TVF Pitchers and only the reason why this book is still being published or sold.
Start-up Sutra is boring ,contains useless metaphor and complete nonsense and my advise to writter " please quit writting ".
I will give One Star only beacuse of EKO story.

[Rajesh Rathore]

author would have presented the true story in much simple simple way, to example he used many complex words which make the difficult to read as it is annoying to open dictionary often. however, there are many things to read n understand so I am giving three star.
The point of no return is actually only a bend in the road that you can't see but the entrepreneur can, because he or she is ahead of you.

[Midhun K]

It's a good book and makes you remember just that entrepreneurship is not just a cake walk made out of dreams to earn big, but a discipline based on faith, commitment, courage and resilience.

[Dhiran]

Startup Sutra by Rohit Prasad is an interesting read that narrates an entrepreneurial journey, the startup stories, business, spiritual and philosophical wisdom. A must read for everyone related to an entrepreneur, for everyone aspiring to be one and for entrepreneurs themselves to seek validation with their personal journeys. #BookLovers #LoveToRead #dntjbookclub #AtoZEntrepreneurship

[Apoorva Uplap]

The writing style of the author is not suited for this genre. He managed to turn an interesting story of a venture into disconnected bits with spiritual hullabaloo intertwined. The writer is not a good storyteller, 2 stars for improving my vocabulary a bit.

[Abhishek Mishra]

It's a quick read. Interesting story of two young brothers in the Start up Space. The extracts of conversation between Author Rohit Prasad with his friend Moojin adds up to the story in regular intervals.

[Amardeep Kaur]

The story of Abhishek and Abhinav's journey is very inspiring. I think the writer left a lot out from this book.

[Prabuddha Wanjare]

Ya..ya ... as the name suggests, really Angels won't tell you any of this written in this book because they are wise. After reading it, one doesn't gain any new information about startups n all..this is just story of one guy going through hardships while setting his enterpreneurial venture, and going through all of them because of what insticts he survived are mentioned through sutras which are also really basic which all are always aware of. Giving it a third extra 🌟, because at some points it inspires and spreads message to entrepreneurs to still live through all those hardships and emerge victorious.

[Anant]

In one word, this is confused.
Every major episode is followed by a pseudo-philosophical motivation-esque chapter which is where the writer becomes indulgent, to put it politely. The conclusion only continues this trend, and I fail to see how Moojin's story fits into the larger narrative of the book.
As for Abhishek's story, it is well told but not novel in any sense.
Verdict: Don't go in with expectations.

[Abhishek Sagar]

Good for people having no idea of any business, but have a zeal to start up. Speaks about the struggle of an Telecom Entrepreneur from India. There is a character in the story named Moojin that is indeed very interesting and may be called the protagonist, but other than that the book doesn't do any wonder.

[Akshay]

The success story of founders of Eko is both inspiring and amazing. They survived the periods when it seemed all but over, the phase where most startups die.,

I just didn't like the way their story is presented in this book. Although I did not expect a biography per se but there are too many distractions from the main theme.

[Venkatesh]

Inspiring lesson......
This is really a great book. The ambitions, the courage, the resilience, the heart-breaks, the failures, the success and the respect earned are explained very simply.

A truly inspiring book for all but particularly so for those of us who dare to dream dreams.

[Swatisingh]

brilliant book! ! totally has the traits of being a bestseller. . need some more maturity in writing. . bt considering 1st book.. well written. . must read for every person who aspires to be an entrepreneur but is afraid of failure! !

[Harsh Arora]

If you have an entrepreneurial spirit, you'll fall in love with this book.
A highly practical book with just the right amount of spiritual touch. Makes one stop and look at their life, and know their purpose.
Must read for budding entrepreneurs.

[Gurudatt Rao]

The book captures the tumultuous journey of an entrepreneur. During testing times, courage & resilience seem to be the only factors which can assist in treading the person towards the goal. A must read!!

[Pratik Pandya]

A very good book to read, Not only for the entrepreneurs but for the mass in general. Dont mistake this to be some sort of self help book.

[Aamir Raja]

A very intrusting read. This book protrays a perfect story of start ups and a life of an entrepreneur, and how people associated with an entrepreneur have to live with his passion for work only.

[Gourab Mitra]

Very inspiring. At some points in the story, I could draw clear parallels with my life - what it is and what it can be.

[Kiran Nayak]

Dont read this crap !
waste of time

[Atul Chavan]

NCBACBJAVCHJ

[Raghav]

An entrepreneur's life will be full of hardships.. agreed. But, this is total screw up. The story is very dull and also does not convey any message to the aspiring entrepreneurs.

[Nishant]

A decent pick me up and a bit philosophical about the qualities necessary for a leader in a startup. Worth 1 read and a few lessons you could definitely keep for life

[Zzyzx]

The show must go on, as long as YOU want it to go on

[Manish Giri]

great

[Jagmohan Singh]

The writer has given a brief about the journey, I would have liked it more if there were in depth emotional quotient of Abhishek when he was going through the bad phases. Still the book gives you a peak into the life of an entrepreneur.