‘Remaining Relevant’ is practical and practiced advice for accountants to remain relevant in a ‘disrupted’ industry and has been described as “the most important business book that you will read this year.”--Anthony S Bongiorno, The Bongiorno Group. The explosion of cloud computing and its impact on the accounting industry is the impetus for ‘Remaining Relevant’, which is all about the future of the accounting profession - essential reading in this manual for an accountant’s success. “Technology is enabling and will demand the accounting profession to transform. From the changing the engagement and service mix within a firm, to fixed fee billing and off shoring ... everything is up for review. As long-term industry insider and visionary, Rob has the unique capability to help accountants focus on what is important through his direct, and at times confronting, analysis of the profession. A must read." --Tim Reed, MYOB CEO “Rob Nixon is to accounting what Peter Drucker was to He creates new paradigms and fresh approaches to a discipline that would be headed for the doldrums without him."--Alan Weiss, PhD, Author, Million Dollar Consulting, Rhode Island, USA “The accounting game is changing forever. Any partner who doesn’t acknowledge this is kidding themselves. The age of the dinosaur firm is coming to an end, and this book is a must for any accountant who wants to remain relevant in the 21st Century.”--Chris Hooper, CEO, Accodex, Adelaide, Australia
The "Dear Accountant" letter at the start was entirely repeated in the first three chapters.
"Outsourcing, outsourcing, outsourcing!" Robert has complete faith in outsourcing and argues this case fervently, which doesn't match up with my professional experiences so fae.
The tone of the book was smug and reeks of a "get rich quick" scheme. Maybe this is why it needed multiple pages of testimonials at the start and self-professed "quotable quotes" which weren't really quotable at all.
The saving grace were the last two chapters, which discussed "closing the sale" and setting personal goals. These offered interesting insights and did include ideas I hadn't considered. Having said this, the numbering was all out on the personal goal areas.
All in all, if you get your hands on this book for free, give it a read, but I wouldn't buy it.
I have reader several books with same ideas. Is not sporting anything new to me. I read it because it was a recommendation but anything else. Is a pure sales book. It doesn’t give you tips as accountant to remain relevant. It gives tips to the business owners to get richer using the accountants. Is even challenging the accountants to look for new business but of course, with the basic salary. Honestly, a shark.